via press release:


106 & Park: 10 Years & Counting garnered a 1.06 coverage rating and ranked as the #1 primetime non-awards music special on cable (1.4MM viewers)

106 & Park: The Celebration, 10 Years Live ranks as the #1 series telecast in 2010 (1.1MM viewers)

NEW YORK CITY — October 7, 2010 — Millions of viewers tuned in for the two-day celebration for the 10 year anniversary of BET Network’s wildly-successful music countdown show, 106 & PARK. According to Nielsen Media Research, the 106 & PARK: 10 YEARS & COUNTING premiere on October 5 at 10:00 p.m. was viewed by 1.4 million viewers and delivered a fitting 1.06 coverage rating while the live telecast of 106 & PARK: THE CELEBRATION, 10 YEARS LIVE on October 6 at 6:00 p.m. was viewed by 1.1 million viewers making it the highest rated 106 & PARK telecast in 2010. During the 106 & PARK: THE CELEBRATION, 10 YEARS LIVE, hosts Terrence and Rocsi, along with former hosts AJ, Free, Tigga and Julissa, held simultaneous broadcasts from New York, Los Angeles and Charlotte bringing audiences the hottest artist and celebrities that over the years have made the show such a success.

The 106 & PARK: THE CELEBRATION, 10 YEARS LIVE telecast featured special appearances and performances by Ashanti, Bow Wow, Chris Brown, Nick Cannon, Ice Cube, Fabolous, Jamie Foxx, Keri Hilson, Ray J., Nelly, Jim Jones, Plies, Busta Rhymes, Juelz Santana, Trey Songz and Tristan Wilds.

A powerful presence in the music and entertainment industry, 106 & PARK is the #1 music variety show on cable for the past 13 consecutive quarters among Adults 18-49, according to Nielsen Media Research, and has been integral in launching the careers of numerous hip-hop and R&B artists.

*All times ET/PT

About BET Networks

BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 98 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of businesses extensions:, a leading Internet destination for Black entertainment, music, culture, and news; BET Digital Networks – BET J, BET Gospel and BET Hip-Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

Posted by:TV By The Numbers

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