via press release:

Turner Broadcasting Q1 2012 Network Ratings Highlights

 

TBS
TBS has turned in a spectacular performance in Q1 2012, topping the charts as basic cable’s #1 network in primetime delivery of adults 18-34 and adults 18-49.

 

In achieving its first-place finish, TBS grew its primetime demo deliveries by leaps and bounds. Providing TBS with a rocket-charged boost ever since it premiered in October, The Big Bang Theory which is averaging more than 3 million viewers and ranks as basic cable’s top sitcom of the quarter.

 

TBS’ Emmy®-nominated late-night series CONAN, hosted by Conan O’Brien, has seen strong growth each month since last October, leading to Q1 2012 deliveries that are up significantly over Q4 2011.

Adult Swim

Across Q1 2012, Adult Swim ranked #1 among all basic cable for Total Day delivery of adults 18-34, adults 18-49 and men 18-34.

 

Adult Swim is on track to making Q1 2012 the most watched first quarter ever with adults 18-34 (523,000) and adults 18-24 (296,000), while also recording its most watched February ever with adults 18-34 (541,000), adults 18-24 (327,000), and men 18-24 (199,000).

 

Family Guy continues to be Adult Swim’s #1 program with all key adult and male demos (18-24, 18-34, 18-49), with premieres averaging almost 1.3 million adults 18-34 and 1.7 million adults 18-49.

 

Original series’ Robot Chicken (Sunday, 11:30p) ranked #1 in its timeslot with adults and men 18-34 on basic cable, while posting double and triple-digit growth with key adults and men vs. the same time period last year, ranging from 81-146%. The premiere episodes of China, IL (Sunday, 12a) and Mary Shelley’s Frankenhole (Sunday, 12:15a) posted double-digit gains with adults and men 18-24 vs. the same time period year ago.

 

 

truTV

After scoring its best year ever among key demos in 2011, truTV is now on track to earn its most-watched quarter ever in delivery of adults 18-49 and men 18-34. Demonstrating its growing strength against the competition, truTV is also poised to finish the quarter among basic cable’s Top 10 entertainment networks in primetime delivery of men 18-49. The network also claims the youngest primetime median age (42) of all its direct non-fiction competitors, including Discovery (44), A&E (46) and History (48).

 

truTV’s success continues to be driven by a slate of popular original series, including Hardcore Pawn (3.2 million viewers), Lizard Lick Towing (2.5 million viewers), Storage Hunters (2.4 million viewers), Full Throttle Saloon (2.2 million viewers), Impractical Jokers (2 million viewers), Black Gold (1.6 million viewers).

 

In Q1, truTV’s Black Gold, Impractical Jokers, Hardcore Pawn and Lizard Lick Towing all rank among basic cable’s Top 50 unscripted series for the quarter.

 

For complete details, check out the truTV Q1 ratings press release at the following link:

 

Cartoon Network

Cartoon Network ranked as the #1 network in Early Evening (7-9 p.m.) on all television with boys 2-11, 6-11 and 9-14, as well as the #1 network in Total Day with boys 6-11 and 9-14. Early Evening (7-9 p.m.) delivery increased by double-digits between 20-30% across key kid and boy demos vs. the same time period last year: kids 2-11 delivery (966,000) increased by 21%, kids 6-11 delivery (688,000) increased by 28%, and kids 9-14 delivery (535,000) increased by 30%. Total Day posted gains with the same demos vs. last year: kids 2-11 delivery (558,000) grew by 9%, kids 6-11 delivery (365,000) grew by 12%, and kids 9-14 delivery (291,000) grew by 19%.

 

Cartoon Network is on track to making Q1 2012 the most watched first quarter Early Evening since 2005 with kids 6-11 (688,000) and boys 6-11 (507,000).

 

Cartoon Network was the only top 3 kids’ network (Cartoon Network, Disney, Nick) to increase in Total Day and Prime (7-9 p.m.) with kids 2-11, 6-11, and 9-14 versus year ago. Disney posted declines between 1-4% in Total Day and 8-10% in Prime, while Nick fell by mostly double-digits in Total Day (24-27%) and Prime (7-24%).

 

Cartoon Network’s 2nd annual Hall of Game on February 20th at 7 p.m. ranked as the #1 telecast of the day with boys 2-11, 6-11, and 9-14, while outperforming last year’s Hall of Game by double and triple-digits with all key kid and boy demos (growth between 64-103%).

 

Original series’ Adventure Time (Monday, 7:30 p.m.) ranked as the #1 program on Mondays with boys 2-11, 6-11, 9-14, while ranking #1 in its time period with all key kids. Regular Show (Monday, 8 p.m.) and MAD (Monday, 8:30 p.m.) ranked #1 in their respective time periods among boys 2-11, 6-11 and 9-14. All 3 programs posted double and triple-digit gains with all key kid and boy demos vs. the same time period year ago, ranging between 10-103%.

 

Cartoon Network’s new series Level Up (Tuesday, 8 p.m.) ranked as the #1 program on Tuesdays with boys 2-11, 6-11, 9-14, while The Amazing World of Gumball (Tuesday, 7:30 p.m.) ranked #1 in its time period with all boys. The Looney Tunes Show (Tuesday, 8:30 p.m.) ranked #1 in its timeslot with kids 2-11, kids 6-11 and boys 2-11. These programs also earned double and triple-digit growth with key demos between 17-178% vs. last year.

 

Cartoon Network’s new series Ninjago (Wednesday, 8 p.m.) was the #1 program with boys 2-11, 6-11, and 9-14 on all TV across the quarter, while also placing in the Top 10 programs for kids 2-11 and 6-11 on basic cable.* The series was also the #1 program on Wednesdays with kids 2-11 and kids 6-11. Ninjago premieres posted triple-digit increases vs. the prior year’s time period across all key demos, ranging between 136-199%.

 

With the addition of the new DC Nation block, Saturday Morning (7-11 a.m.) increased across all key demos between 3-32% vs. last year. The new series Green Lantern earned significant double-digit delivery gains across all kid and boy demos vs. the same time period last year, with average growth between 35% and 47%.

 

Cartoon Network is on track to making Q1 2012 the most watched first quarter in the past 5 years with kids and boys 9-14.

Source: Nielsen Media Research based on Live+7 Blended with Live+SD data. 12/26/11-03/18/12. Percent differences based on (000). 3 telecasts minimum. *excludes specials, movies and breakouts.

 

 

TNT

TNT’s acclaimed cop drama Southland returned for its fourth season in Q1 2012, averaging a solid 2.8 million viewers, 1.3 million adults 18-49 and 1.4 million adults 25-54, according to the most recent available Live + 7 and Live + 3 blended data. The show is also posting demo growth over season three, with adults 18-49 (+6%) and adults 25-54 (+3%).

 

 

CNN/HLN TV

Total Day comparisons across the cable news nets were challenging in Q1 2012 due to last year’s heavy news cycle (Japan earthquake/tsunami and Arab Spring uprising); all networks experienced declines in the P25-54 demo. In Prime, however, both CNN and HLN held even in the target demo with year-ago, while FXNC and MSNBC endured declines. Among total viewers, HLN was the only net to see Prime growth vs. Q1 2011 (+8%).

 

CNN topped MSNBC in primetime among P25-54 for the first time on a quarterly basis since Q1 2011, beating the network by 10% in the target demo (263,000 vs. 239,000).

 

CNN hosted three GOP Presidential election debates in the first quarter of the year, which dominated cable news during their respective airings. The top performing debate was CNN’s Florida Republican Presidential Debate held on 1/26/12 in Jacksonville, ranking #2 among all cable news debates that have aired so far in the election cycle. The debate garnered an impressive 5.6 million total viewers across the two hours, with 1.7 million falling in the target P25-54 demo.

 

HLN’s Weekend Mysteries franchise expanded both its hours and titles in Q1 2012, resulting in substantial audience gains. The Saturday/Sunday rollup saw viewership increase by 87% in P2+ (350k vs. 187k) and by 66% among the target P25-54 demo (118k vs. 71k) vs. the same periods last year.

 

In Q1 2012, CNN continued to reach more viewers than any other cable news network, 21% ahead of nearest competitor Fox News.

 

CNN Reaches More Viewers Than Any Other Cable News Net
Monthly Cume Average (Jan-12 – Feb-12)  
Total Day, P2+          
           
 

CNN

FXNC

MSNBC

HLN

CNBC

 

Cume

Cume

Cume

Cume

Cume

 

(000s)

(000s)

(000s)

(000s)

(000s)

Jan-12

97,955

82,921

80,701

77,351

66,562

Feb-12

93,811

75,675

70,241

70,547

59,513

           

Q1-12

95,883

79,298

75,471

73,949

63,038

           
Source: Nielsen Media Research, nPower, Jan-12 and Feb-12 monthly cumes, 1-min qualifier, month of year unification.

 

 

Turner Sports

NBA on TNT

TNT’s 2011-12 NBA regular-season coverage continues to deliver double-digit gains vs. last year’s corresponding coverage. The NBA on TNT is averaging a 1.8 U.S. household rating (+20% vs. 1.5 compared to last year’s corresponding coverage); 2,660,000 total viewers (+13% vs. 2,364,000) and 2,010,000 households (+13% vs. 1,776,000). Through the first half of the season, the Top 5 NBA regular-season games on cable have all aired on TNT.

Source: Nielsen Media Research. Based on Live+SD. NBA Regular Season on TNT STD; 29 games vs. 24 games. (12/25/2011-3/8/2012) vs. (12/30/2010-3/10/2011).

 

TNT’s exclusive coverage of the 2012 NBA All-Star Game in Orlando on Sunday, Feb. 26, averaged 7.1 million viewers. The game was the most-viewed program on cable that day, marking the 10th consecutive time the network has accomplished this feat since it began broadcasting the game in 2003.

 

Turner Sports’ coverage of the NBA All-Star Weekend on TNT also included the Friday night telecast of the BBVA Rising Stars Challenge, which drew 2.7 million viewers to rank as the most-watched telecast in the event’s history. Meanwhile, All-Star Saturday Night presented by State Farm delivered more than 6.2 million viewers, making it the third most-watched telecast in the 27-year history of TNT’s All-Star coverage.

 

NBA TV

Through 12 weeks of NBA TV’s 2011-12 regular-season schedule, the network continues to experience significant increases compared to last season with three of this season’s games among NBA TV’s top five most-watched games ever. NBA TV is averaging 348,000 total viewers (+36 %) and 272,000 households (+36%) through 68 games.
Source: Nielsen Media Research. Based on Live+ Same Day data. NBA TV Regular Season: Q112 (12/26/2011-3/13/12012) vs. Q111 (12/27/2010-3/15/2012).

 

NCAA® Division I Men’s Basketball Championship

Across the second and third rounds of the NCAA Tournament (Thu-Sun), CBS Sports and Turner Sports’ exclusive coverage of the 2012 NCAA Division I Men’s Basketball Championship has averaged a 5.6 U.S. household rating, up 13% vs. 2010 coverage (4.8 household rating) and tied with 2011 coverage.

 

NBA TV’s Fan Night is also experiencing incredible increases compared to the same time last year. The Fan Night game featuring the Miami Heat vs. the Orlando Magic (March 13) was the #1 Fan Night game of the 2011-12 season among households (367,000 +20%) through 17 Fan Night games.

Source: Nielsen Media Research, based on Fast National Data, Live +SD data stream. 3/15-3/18/12 vs. 3/17-3/20/11. 2011 and 2012 averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and truTV. Historical audiences, CBS 1991 through 2005 based on Live data. 2006 through 2012 based on Live + SD. 2003 based on CBS / ESPN average of First Round.

 

 

*          *          *

 

Digital Services

 

Turner Digital

For Q1 2012-to-date, Turner Digital ranked #10 among comScore’s Top 100 Properties. Meanwhile its closest digital media competitors – Viacom and CBS Interactive – fell below the top 10 during this time period.

 

Rank

Property

AVG. UV (000)
Q1 2012

1

Google Sites

186,979

2

Microsoft

176,812

3

Yahoo! Sites

175,394

4

Facebook.com

161,125

5

Amazon

107,971

6

AOL

107,678

7

Ask Network

88,814

8

Glam Media

88,781

9

Wikimedia

87,776

10

Turner Digital

82,034

 

Source: comScore Media Metrix (Top 100 property ranker). UVs are averaged monthly for Jan-Feb of 2011 and 2012. As of February 2012, Turner Digital does not include People in the Turner Digital roll-up.

 

Turner Sports and Entertainment +Yahoo Partnership

 

For Q1 2012 to date, Turner Sports & Entertainment Digital +Y! Partnership still ranks #1 among the sports category with 54.7 million uniques, a growth of 12% YOY.

 

Turner Sports + Y! Partnership ranks #3 up one spot compared to the previous year with 41.8 million uniques in Q1 2012 to date (+13% YOY).

 

Compared to the previous year, Turner-SI Digital uniques increased 8% and reached 21.7 million in Q1 2012 to date.

 

Sports Illustrated Sites uniques increased 11% YOY reaching 10.9 million in Q1 2012 to date, and moved up to #9 compared to the previous year.

 

Rank

Property

AVG. UV (000)
Q1 2012

Property

AVG. UV (000)
Q1 2011

1

Turner Sports & Entertainment Digital + Y! Partnership

54,735

Turner Sports & Entertainment Digital + Y! Partnership

49,001

2

 Yahoo! Sports

52,821

Yahoo! Sports

47,688

3

Turner Sports + Y! Partnership

41,813

FOXSports.com on MSN

37,588

4

FOXSports.com on MSN

37,336

Turner Sports + Y! Partnership

36,876

5

ESPN

35,020

ESPN

26,464

6

USA TODAY Sports Media Group

23,624

USA TODAY Sports Media Group

21,360

7

Turner-SI Digital

21,718

Turner-SI Digital

20,098

8

CBS Sports Network

15,521

NFL Internet Group

19,243

9

Sports Illustrated Sites

10,914

CBS Sports Network

16,149

10

NFL Internet Group

18,776

Sports Illustrated Sites

9,813

 

Source: comScore Media Metrix , Sports Ranker (custom); UVs are averaged monthly for Jan-Feb of 2011 and 2012.

 

CNN Digital

CNN Digital Network was the #1 cable TV news property online with a monthly average of 62 million unique visitors during Q1 2012, representing an 8% lead over MSNBC and an 151% advantage over Fox News.

Source: comScore Media Metrix, Jan – Feb ’12

 

Total monthly page views averaged 1.8 billion, making CNN Digital the most consumed cable TV news property online with gains of 36% over MSNBC and 89% over Fox News.

Source: comScore Media Metrix, Jan – Feb ’12

 

CNN Digital was also the number one mobile news destination online with 22 million unique visitors in Q1 2012, a 60% advantage over Fox News Digital on mobile and twice the audience of Yahoo! News on mobile.

Source: Nielsen Mobile MediaView, Jan ’12

 

truTV.com

Monthly unique visitors increased by +20%, averaging 1.8 million a month during 2012 to-date (through February).

Source: comScore Media Metrix, [C](U) truTV.com Monthly Averages of Jan & Feb, 2012 and 2011

 

CartoonNetwork.com

CartoonNetwork.com has been the #1 Kids Domain among K6-11 unique visitors for seven months running: August 2011 – February 2012.

Source:  comScore

 

In February, CartoonNetwork.com was the #4 Domain overall among K6-11 unique visitors, beating both YouTube and Facebook.

Source:  comScore

 

CartoonNetwork.com averaged 8.9 Million monthly unique users in Q1 2012-to-date (+15% from Q1 2011). CN.com has beaten DisneyChannel.com total unique users for the past 26 consecutive months.

Source:  comScore

 

Since launching the CN Video app in December of 2010, mobile video consumption has been on the rise for Cartoon Network, increasing +173% in Q1 2012-to-date versus the prior year.

Source:  Bango

 

AdultSwim.com

The Adult Swim Digital Network had its highest month in Comscore in February 2012.

Source:  comScore

 

The Adult Swim Digital Network has averaged 4.8 million monthly unique visitors in Q1 2012-to-date, up +80% from the prior year after adding TheSmokingGun.com to its portfolio in November 2011.

Source:  comScore

 

YouTube video consumption has skyrocketed for Adult Swim in Q1 2012, with figures up +733% in Q1 2012-to-date compared to the prior year.

Source:  YouTube Analytics

 

NBA.com

During All Star Weekend (2/24-2/26), NBA.com saw growth in all key metrics compared to last year—scoring the highest All-Star Weekend figures in Turner’s four years of operating NBA.com. Page views for the four days were up 30% from last year to over 71.0 million with uniques (averaging 3.0 million per day) and video streams (24.0 million) each up 14% year over year.

 

The NBA Mobile web also saw increases across key metrics for the weekend, with page views up 12%, uniques up 35%, and video streams up 308% to 431K. Additionally, there were 1.35m streams via mobile apps.

Source: Omniture
NASCAR.com

With a rainout pushing the Daytona 500 to a Monday night start, this year’s race was one for the record books as NASCAR.COM brought in the highest number of daily uniques ever for a single day on the site at 2.3 million, beating the old record (2/25/08 for the Fontana race) by 4%.

 

Daytona 2012 also holds the record for the most daily uniques ever on NASCAR.com for the Daytona 500, beating last year’s race by 38%.

Source: Omniture

 

PGA.com

Increased video content helped PGA.com post a 92% jump over the same period last year, totaling 413,000 streams.

 

PGA.com’s WAP site had a total of 805,000 page views in Q1 2012, a 6% bump over last year. Average monthly uniques for PGA.com’s WAP site totaled 109,000, up 25% from last year.

Sources: Omniture, Bango (2011) (data as of 1/1/12-3/18/12) NOTE: Mobile WAP page views have been adjusted for non-human traffic (bots).

 

PGATOUR.com

Increased Live@ coverage helped to push traffic up on the site with video streams for PGATOUR.com up 91% compared to last year, with 6.9 million streams.

 

PGATOUR.com’s WAP site had a total of 23 million page views and an average of 499,000 monthly unique visitors. Compared to the same period last year, page views and average monthly unique and are up 68% and 21%, respectively.

Sources: Omniture, Bango (2011) (data as of 1/1/12-3/18/12) NOTE: Mobile WAP page views have been adjusted for non-human traffic (bots).

 

Posted by:TV By The Numbers

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