via press release:


–          Live Around-the-Clock Reporting from Human Disaster Impacting World’s Third Largest Economy  –


Today, March 14th, 2011, Bloomberg Television continues to provide around-the-clock coverage of the massive human and economic toll of the natural disaster in Japan. Television reporters Sara Eisen(@saraeisenfx),  Mike Firn and Margaret Conley are on the ground in Japan, covering what’s at stake for the $1.1 trillion Japanese economy, as well as the fear and distress of a population increasingly worried about the mounting death toll, power outages and possibility of nuclear meltdown. Watch Bloomberg Television live, 24-hours a day, at


Since Friday, Bloomberg Television’s team of over 12 reporters and producers have been dispatched around the country, with Tokyo-based TV reporter Mike Firn reporting from Chiba – home of Japan’s oil refineries and oil port – as well as near Fukushima nuclear plant.  Bloomberg Television has also been making use of Bloomberg’s more than 140 print reporters based in Tokyo.


Bloomberg offers unparalleled newsgathering resources on the ground across the Asia-Pacific region, with bureaus in Tokyo, Beijing, Osaka, Hong Kong, Singapore, Shanghai and more.  Bloomberg TV is available in 13 million homes in 21 countries across the region including Australia, Brunei, Cambodia, China, Guam, Hong Kong, Indonesia, Japan, Korea, Macau, Malaysia, Maldives, Mongolia, New Zealand, Papua New Guinea, Philippines, Singapore, Sri Lanka, Thailand and Vietnam.


On Friday, Bloomberg Television was the first cable news network to report, at 12:51 am ET, minutes after the earthquake struck at 12:45 am ET, that a major earthquake had hit Japan.  London-based anchor Linzie Janis reported (5:51 am CET) the news.  On Sunday, March 13th, Bloomberg TV was live in the U.S. at 7:00pm ET with a simulcast based out of Bloomberg Television’s Hong Kong-based bureau.

Bloomberg News’ team of 146 Tokyo-based reporters is covering all angles of the implications from the disaster, including the economy, government and energy and how the effects play into the global economy.  Two Bloomberg News reporters are currently stationed about 50 kilometers from the nuclear reactor sites.


Posted by:TV By The Numbers

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