via press release:
BRAVO SHATTERS RECORDS THURSDAY NIGHT ON-AIR, ONLINE AND ON-THE-GO
“The Real Housewives of New York City” Earns Highest Rated Episode Of Entire Series Among Adults 18-49 and Total Viewers
“Watch What Happens: Live” Continues to Dominate the Late Night Competition by Double Digits
Bravo’s “Talk Bubble” Records Best Night Ever In All Key Metrics
NEW YORK – May 21, 2010 – Bravo took Thursday night by storm, shattering records both on-air and online with episodes of “The Real Housewives of New York City” and “Watch What Happens: Live” and the latest installment of the “Talk Bubble.”
Last night’s episode of Bravo’s “The Real Housewives of New York City” scored its highest rated episode ever to-date with 1.63 adults 18-49 and 2.32 total viewers tuning in. The series is basking in double-digit growth versus the season two average among total viewers and is on pace to record its highest season ever among all key demos.
Additionally, last night’s episode of “Watch What Happens: Live” delivered an impressive 1.33 million total viewers, making it the second highest episode of the series in all key demos. “Watch What Happens: Live” once again, surged past TBS’s “Lopez Tonight” and E!’s “Chelsea’s Lately” by double digits in all key demos. The late night interactive talk show has averaged 1.22 million total viewers for the past six weeks. For clips from last night’s episode, which featured a sit down interview with Sarah Jessica Parker, go to: http://www.bravotv.com/watch-what-happens-live/videos/more-time-with-sarah-jessica-parker
Last night’s “Talk Bubble” also scored record highs. The live, multiplatform social media event earned significant week-over-week gains among all key metrics during last night’s episode of “The Real Housewives of New York City.” The ‘Talk Bubble” registered a 62 percent increase in page views and a 49 percent increase in uniques versus the prior week’s event. Additionally, the “Real Housewives of New York City” show site saw significant gains due to the ‘Talk Bubble,” recording an impressive 1.5 million page views for the day.
Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.
Source: Nielsen Media Research, LS data through 5/20/10, WWHL 4/15/10- 5/20/10 premiere average vs. Lopez Tonight and Chelsea Lately 4/15/10- 5/20/10 Thursday 11P episode average, P18-49, P25-54, total viewers. Omniture SiteCatalyst 5/20/10 vs. 5/13/10