via press release:
CBS’S DAYTIME LINEUP POSTS WEEK-TO-WEEK AND
“The Talk” Tops “The View” in Viewers and Women 25-54
CBS’s daytime lineup posted week-to-week and year-to-year growth, according to Nielsen live plus same day ratings for the week ending Aug. 14.
THE TALK was up +6% in viewers (2.45m from 2.31m) and +14% in women 25-54 (0.8/05 from 0.7/05) compared to last week, topping “The View” in viewers (vs. 2.29m) and women 25-54 (vs. 0.7/06). Compared to a year ago, THE TALK was up +5% in viewers (from 2.33m).
Daytime’s number one Network television show THE PRICE IS RIGHT 1 gained +3% in viewers (4.82m from 4.69m) and +10% in women 25-54 (1.1/08 from 1.0/08) while THE PRICE IS RIGHT 2 was up +2% in viewers (5.54m from 5.40m) and +8% in women 25-54 (1.3/09 from 1.2/09) from last week. Versus a year ago, THE PRICE IS RIGHT 1 delivered a gain of +9% in viewers (from 4.43m) while PRICE 2 was up +7% (from 5.16m).
LET’S MAKE A DEAL 1 was up +3% in viewers (2.94m from 2.87m) from last week and +5% (from 2.81m) from last year. LET’S MAKE A DEAL 2 gained +3% in viewers (3.89m from 3.30m) compared to last year.
THE YOUNG AND THE RESTLESS increased +2% in viewers (4.82m from 4.74m) from last week and +9% from last year (from 4.43m). THE BOLD AND THE BEAUTIFUL notched increases of +9% in viewers (3.82m from 3.45m) and +8% in women 25-54 (1.4/09 from 1.3/09) versus last week and +10% in viewers (from 3.46m) compared to a year ago.