via press release:
THE “CBS EVENING NEWS WITH SCOTT PELLEY” IS UP +17% IN ADULTS 25-54 – THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS – AND UP +12% IN VIEWERS FOR THE WEEK ENDING DEC. 26
The CBS EVENING NEWS WITH SCOTT PELLEY is up +17% in adults 25-54 (1.4/05 from 1.2/04) – the demographic most important to those who advertise in news – as well as +12% in viewers (7.30m from 6.54m) for the week ending Dec. 26, according to Nielsen live plus same day ratings.
The CBS EVENING NEWS WITH SCOTT PELLEY added +760,000 viewers compared to the same week last year.
Season-to-date, the CBS EVENING NEWS WITH SCOTT PELLEY is up in viewers (7.01m from 6.91m) and even in adults 25-54 (1.4/06) compared to last year.
Note: Ratings for the week ending Dec. 26 represent a two-day average (Monday and Tuesday) due to the Christmas holiday.
Steve Capus is the Executive Producer of the CBS EVENING NEWS WITH SCOTT PELLEY and Executive Editor of CBS News.