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via press release:

THE “CBS EVENING NEWS WITH SCOTT PELLEY” IS UP +17% IN ADULTS 25-54 – THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS – AND UP +12% IN VIEWERS FOR THE WEEK ENDING DEC. 26

 

            The CBS EVENING NEWS WITH SCOTT PELLEY is up +17% in adults 25-54 (1.4/05 from 1.2/04) – the demographic most important to those who advertise in news – as well as +12% in viewers (7.30m from 6.54m) for the week ending Dec. 26, according to Nielsen live plus same day ratings.

 

            The CBS EVENING NEWS WITH SCOTT PELLEY added +760,000 viewers compared to the same week last year.

 

            Season-to-date, the CBS EVENING NEWS WITH SCOTT PELLEY is up in viewers (7.01m from 6.91m) and even in adults 25-54 (1.4/06) compared to last year.

 

            Note: Ratings for the week ending Dec. 26 represent a two-day average (Monday and Tuesday) due to the Christmas holiday.

 

            Steve Capus is the Executive Producer of the CBS EVENING NEWS WITH SCOTT PELLEY and Executive Editor of CBS News.

 

 

Posted by:TV BTN

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