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via press release:

CBS NEWS BROADCASTS DELIVER STRONG AUDIENCES MIDWAY THROUGH THE MAY 2015 SWEEP WITH ADULTS 25-54 AND VIEWERS

Midway through the May 2015 sweep, CBS News broadcasts are delivering strong performances in the key demographic of adults 25-54 and viewers, according to Nielsen live plus same day ratings for the week ending May 10.

 

CBS News’ 60 MINUTES delivered back-to-back time period wins on Sunday with viewers. CBS SUNDAY MORNING WITH CHARLES OSGOOD delivered a time period win with adults 25-54 – the demographic that matters most to those who advertise in news – and viewers. CBS THIS MORNING delivered significant year-to-year growth with adults 25-54 and viewers, and FACE THE NATION WITH BOB SCHIEFFER won in viewers.

 

Also, 48 HOURS was Saturday’s #1 primetime broadcast with viewers, and the CBS EVENING NEWS WITH SCOTT PELLEY marked year-to-year growth.

 

CBS News broadcasts last week featured the original reporting of Bill Whitaker, who profiled ballet star Misty Copeland on 60 MINUTES; Norah O’Donnell profiled YouTube’s CEO Susan Wojcicki for CBS SUNDAY MORNING; and Michelle Miller talked with NASCAR Vice Chairwoman Lesa France Kennedy for CBS SUNDAY MORNING. Bob Schieffer interviewed presidential hopeful Mike Huckabee, and Gayle King profiled Land’s End CEO Federica Marchionni. Susan Spencer on 48 HOURS reported on a son who pushed to prosecute his father for the murder of his mother. And Jim Axelrod investigated questionable medications sold to military personnel and veterans at the expense of taxpayers on the CBS EVENING NEWS.

 

Here’s a recap of the performance of CBS News broadcasts last week:

 

  • 60 MINUTES delivered back-to-back wins with viewers at 7:00 PM and 8:00 PM, according to Nielsen live plus same day ratings for May 10. At 7:00 PM, 60 MINUTES delivered 8.58 million viewers, and at 8:00 PM, 60 MINUTES delivered 8.84 million, up +21% from the same night a year ago (THE AMAZING RACE).

 

  • The CBS EVENING NEWS with SCOTT PELLEY maintained its rating in adults 25-54 (1.2/06) and was up +4% in viewers (6.54m from 6.29m) compared to the same week last year, according to Nielsen live plus same day ratings for the week ending May 8. The CBS broadcast added +250,000 viewers, closing the viewership gap with NBC by 960,000 viewers, compared to the same week last year.

 

  • CBS THIS MORNING was the only network morning news broadcast to post year-to-year gains among adults 25-54 (+13%, 0.9/07 from 0.8/06), women 18-49 (+17%, 0.7/06 from 0.6/05) and viewers (+10%, 3.54m from 3.21m), according to Nielsen live plus same day ratings for the week ending May 8. CBS THIS MORNING gained +330,000 viewers compared to the same week last year, and for the third consecutive week, marked its closest competitive position to the “Today” show for a CBS morning news broadcast in more than 20 years (since the week ending 12/30/94).

 

  • FACE THE NATION with BOB SCHIEFFER was the #1 Sunday morning public affairs program, finishing first in viewers (3.15m) on May 10. FACE THE NATION beat its closest competitor by +380,000 viewers. Compared to the same day last year, FACE THE NATION was up +17% in adults 25-54 (0.7/04 from 0.6/03) and +3% in viewers (from 3.06m).

 

  • CBS SUNDAY MORNING with CHARLES OSGOOD  was the #1 Sunday morning broadcast with adults 25-54 and viewers, according to Nielsen live plus same day ratings on May 10.  CBS SUNDAY MORNING delivered 5.75m viewers and a 1.3/07 in adults 25-54.

 

  • 48 HOURS: “Father and Son: The Verdict” posted week-to-week gains in adults 25-54 and viewers, according to Nielsen live plus same day ratings on May 9. 48 HOURS delivered a 1.3/04 with adults 24-54 and 5.49 million viewers. Compared to the previous week, 48 HOURS was up +8% in adults 25-54 (from 1.2/04) and added +370,000 viewers (from 5.12m, +7%).

 

  • CBS THIS MORNING: SATURDAY maintained its rating in adults 25-54 (0.5/04) and posted double-digit year-to-year percentage gains in viewers (+13%, 1.99m from 1.77m), adding +220,000 viewers compared to the year before, according to Nielsen live plus same day ratings for May 9.

 

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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