via press release:
CBS SPORTS’ MASTERS FINAL-ROUND COVERAGE CARDS
FAST NATIONAL RATING AND VIEWERSHIP INCREASES OF 26%
Masters Final-Round Coverage Earns Fast National Rating of 8.7/19 and Averages 14.0 Million Viewers
CBS Sports’ final-round coverage of the 2015 Masters on Sunday, April 12, which saw Jordan Spieth win the coveted Green Jacket in record-tying fashion, carded ratings and viewership increases of 26%.
Sunday’s final-round earned an average fast national household rating/share of 8.7/19, and an average viewership (Persons 2+) of 14.0 million viewers, both up 26% from last year’s 6.9/15 and 11.1 million, respectively.
This year’s final-round peaked with a rating/share of 10.6/21 and viewership of 17.7 million from 6:30-7:00 PM, ET.
CBS Sports’ coverage of the 2015 Masters on Saturday, April 11 scored an average fast national HH rating/share of 5.8/14, up 45% from last year’s 4.0/10 and an average viewership of 8.9 million, up 51% from last year’s 5.9 million viewers.
This year’s third-round peaked with a rating/share of 6.3/15 and an average viewership of 10.1 million from 6:30-7:00 PM, ET.