masters Tournament

via press release:

April 13, 2015

JORDAN SPIETH WINS THE GREEN JACKET AS CBS SPORTS’ 2015 MASTERS

FINAL-ROUND COVERAGE EARNS RATINGS INCREASE OF 23%

CBS Sports’ final-round coverage of the 2015 Masters on Sunday, April 12, which saw Jordan Spieth win the coveted Green Jacket in record-tying fashion, earned an average household metered market rating/share of 9.6/20, up 23% from last year’s 7.8/17.

This year’s final-round peaked with a rating/share of 11.5/22 from 6:30-7:00 PM, ET.

CBS Sports’ coverage of the 2015 Masters on Saturday, April 11 scored an average HH rating/share of 6.5/16, up 48% from last year’s 4.4/11 in the metered markets.

This year’s third-round peaked with a rating/share of 7.0/17 from 5:00-6:00 PM, ET.

Following are the Top 5 metered markets for Sunday’s final round:

Ft. Myers                                                         15.1/27

Greensboro-High Point Winston-Salem         14.6/25

Greenville-Spartanburg-Asheville                   14.4/26

Tampa-St. Petersburg                                      13.3/24

 

West Palm Beach                                            12.9/26

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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