via press note:
· BIG BROTHER DELIVERS ITS LARGEST AUDIENCE AND HIGHEST A25-54 RATING FOR A THURSDAY EDITION THIS SUMMER—MATCHES THURSDAY BEST A18-49 AND A18-34 RATINGS
· BIG BROTHER IS THURSDAY’S # 1 BROADCAST IN KEY DEMOS, POSTING ACROSS-THE-BOARD INCREASES FROM A WEEK AGO
· UNDER THE DOME UP IN VIEWERS WHILE MATCHING LAST WEEK’S DEMOS DELIVERIES
· CBS WINS THURSDAY IN VIEWERS, A18-49 AND A25-54
At 9PM, BIG BROTHER averaged 6.64m (up +9% from 6.08m), 2.1 in A18-49 (up +11% from 1.9), 2.6 in A25-54 (up +13% from 2.3) and 1.6 in A18-34 (up +14% from 1.4). BIG BROTHER was Thursday’s top broadcast in key demos , delivering its largest Thursday audience and A25-54 rating and matching nightly highs in A18-49 and A18-34.
At 10PM, UNDER THE DOME averaged 4.19m (up +12% from 3.73m), 0.8 in A18-49 (nc) and 1.2 in A25-54 (nc). With 7-day playback, UNDER THE DOME is projected to increase +85% in A18-49 (to 1.5), +79% in A25-54 (to 2.1) and +63% in viewers (to 6.83m)
CBS placed first on Thursday in viewers (5.74m), A18-49 (1.4) and A25-54 (1.9).