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via press release:

CBS’S ENTIRE DAYTIME LINEUP POSTS WEEK-TO-WEEK GROWTH IN VIEWERS AND WOMEN 25-54

CBS’s entire daytime lineup registered week-to-week growth in viewers and women 25-54, according to Nielsen live plus same day ratings for the week ending Jan. 30.

 

            Compared to last week,  THE PRICE IS RIGHT 1 was up +4% in viewers (4.97m from 4.77m) and +8% in women 25-54 (1.3/08 from 1.2/08) while THE PRICE IS RIGHT 2 was up +5% in viewers (5.81m from 5.56m) and +7% in women 25-54 (1.5/09 from 1.4/09). 

 

            LET’S MAKE A DEAL 1 was up +3% in viewers (3.20m from 3.09m) and even in women 25-54 (0.9/06) and LET’S MAKE A DEAL 2 posted gains of +4% in viewers (3.69m from 3.55m) and +11% in women 25-54 (1.0/07 from 0.9/06).

 

            Among the daytime dramas, THE YOUNG AND THE RESTLESS was up +1% in viewers (4.80m from 4.74m) and +11% in women 25-54 (2.0/12 from 1.8/11), while THE BOLD AND THE BEAUTIFUL notched a +6% jump in viewers (3.97m from 3.75m) and a +13% spike in women 25-54, leading to a season high (1.7/10 from 1.5/09).

 

            THE TALK was up +3% in viewers (2.87m, its second-largest audience of the season, from 2.79m) and +10% in women 25-54 (1.1/07, which matches a season high).

 

            THE PRICE IS RIGHT 2, THE PRICE IS RIGHT 1, THE YOUNG AND THE RESTLESS, THE BOLD AND THE BEAUTIFUL and LET’S MAKE A DEAL 2 were the week’s five most-watched daytime programs.

 

            THE YOUNG AND THE RESTLESS, THE BOLD AND THE BEAUTIFUL, THE PRICE IS RIGHT 2 and THE PRICE IS RIGHT 1 were the top four daytime programs in women 25-54.

 

Posted by:TV By The Numbers

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