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via press release:

RUDOLPH IS SALUTED BY HIS FELLOW CBS STARS

IN A NETWORK ON-AIR CAMPAIGN CELEBRATING THE HOLIDAYS

AND THE 50th ANNIVERSARY OF THE CLASSIC SPECIAL

“RUDOLPH THE RED-NOSED REINDEER”

 

 

These Imaginative Spots, a First-Ever Mix of Live-Action and “Animagic” Animation in a Television Promotion, 

Feature Rudolph and Sam the Snowman With Cast Members from “The Big Bang Theory,” “Blue Bloods,”

“Criminal Minds,” “Elementary,” “The Good Wife,” “Madam Secretary,” “The McCarthys,” 

“Mike & Molly,” “Mom,” “NCIS,” “NCIS: Los Angeles,” “NCIS: New Orleans,” “Scorpion,” 

“Stalker,” “Two and a Half Men” and “2 Broke Girls”

 

CBS Stations Have the Opportunity to Broadcast Customized Spots

With Their Own On-Air Talent and Logo

Click Here for the 30-Second Rudolph Spot Featuring Stars from Multiple CBS Series

Click Here for the Rudolph Spot with “Mom” Cast Members

Click Here for the Rudolph Spot with “NCIS: Los Angeles” Cast Members

            With a beguiling, first-ever mix of “Animagic” animation and live-action footage in a television promotion, stars from a variety of CBS series salute an appreciative Rudolph in a network on-air promotional campaign celebrating the holidays and the 50th anniversary of RUDOLPH THE RED-NOSED REINDEER.

These holiday spots, which launched on Thanksgiving and will run through the end of December, feature an array of CBS stars congratulating their four-legged network peer on his impressive milestone, as he and Sam the Snowman make their way backstage at “CBS-Land.”   

 

“Each year, we look for a unique way to have the CBS family involved in a holiday campaign,” said George Schweitzer, President, CBS Marketing Group. “What a great opportunity this is to celebrate the holidays and the golden anniversary of Rudolph.” 

 

In addition to Rudolph and Sam, the participating stars are:

 

  • THE BIG BANG THEORY’s Jim Parsons, Kaley Cuoco, Johnny Galecki,

Mayim Bialik, Melissa Rauch and Kunal Nayyar

  • BLUE BLOODS’ Bridget Moynahan
  • CRIMINAL MINDS’ Kirsten Vangsness and Jennifer Love Hewitt
  • ELEMENTARY’s Lucy Liu and Jonny Lee Miller
  • THE GOOD WIFE’s Christine Baranski and Matt Czuchry
  • MADAM SECRETARY’s Tea Leoni
  • THE McCARTHYS’ Laurie Metcalf, Jack McGee, Tyler Ritter, Joey McIntyre, Jimmy Dunn and Kelen Coleman
  • MIKE & MOLLY’s Billy Gardell
  • MOM’s Allison Janney and Anna Farris
  • NCIS’ Mark Harmon, Michael Weatherly and Pauley Perrette
  • NCIS: LOS ANGELES’ Chris O’Donnell and LL COOL J
  • NCIS: NEW ORLEANS’ Scott Bakula
  • SCORPION’s Elyes Gabel and Katharine McPhee
  • STALKER’s Dylan McDermott and Maggie Q
  • TWO AND A HALF MEN’s Jon Cryer
  • 2 BROKE GIRLS’ Kat Dennings and Beth Behrs

 

CBS affiliates will have the opportunity to broadcast customized versions of the holiday promotional spots by inserting their own on-air talent into select moments and adding their station logo. 

 

 

RUDOLPH THE RED-NOSED REINDEER was produced by “Animagic” pioneers Arthur Rankin, Jr. and Jules Bass and directed by Larry Roemer.  Romeo Muller wrote the television adaptation from a story by Robert L. May.  It returns for its 50th anniversary broadcast Tuesday, Dec. 9 (8:00-9:00 PM, ET/PT) on the CBS Television Network.  (Originally broadcast on CBS on 12/8/72, after an eight-year run on another network.)

Posted by:TV By The Numbers

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