via press release:
March 16, 2015
“THE BIG BANG THEORY” IS THE #1 BROADCAST IN LIVE +7-DAY LIFT AMONG ADULTS 18-49 FOR THE SECOND STRAIGHT WEEK
The Premiere of “Battle Creek” Jumps +70% in Adults 18-49 Live + 7-Day Lift and
Adds +3.20 Million Viewers
THE BIG BANG THEORY posted the biggest live +7-day broadcast lift among adults 18-49 for the second consecutive week, according to Nielsen live +7-day ratings for the week ending March 1.
Among adults 18-49, THE BIG BANG THEORY added +2.4 rating points (6.9 from 4.5), a jump of +53% from its live + same day average. In viewers, THE BIG BANG THEORY ranked second among the week’s primetime broadcasts, adding +5.53 million viewers (22.20m from 16.67m), a +33% gain.
The premiere of BATTLE CREEK added +3.20 million viewers (11.12m from 7.92m), an increase of +40%, while among adults 18-49, the drama added +0.7 (1.7 from 1.0), a jump of +70%.
Ranking among the week’s top 10 live +7-day broadcast gains among viewers were SCORPION’s +4.49m (15.18 from 10.69m, +42%), NCIS’s +4.04m (21.42m from 17.38m, +23%), NCIS: LOS ANGELES’ +3.78m (13.63m from 9.85m, +38%) and PERSON OF INTEREST, which added +3.68m (13.31m from 9.63m, +38%).