via press release:
cedar cove steals saturday night
latest episode scores a 2.1 HH Rtg. (L+3) and makes hallmark channel the highest rated and most watched network on cable among households and total viewers
Hallmark Channel’s original series continue to dominate on Saturday nights, with the latest episode of Cedar Cove elevating the network to become the most watched and highest rated among total viewers and households in its Saturday, 8-9p time period on a Live+3 basis. In addition, the episode – the 3rd in the series 3rd season – reached 2.1 total viewers and 1.8 million homes. To-date, Season 3 of the program is averaging a 2.0 HH rtg. and 2 million total viewers.
“Over the last 4 years, Hallmark Channel’s scripted series have become appointment viewing for our audience,” said Michelle Vicary, executive vice president, programming and network publicity, Crown Media Family Networks. “The enormous popularity of Cedar Cove, Good Witch and When Calls the Heart and our consistent preeminence on Saturday nights demonstrate the power our brand and the resonance of our storytelling.”
Debbie Macomber’s Cedar Cove takes viewers into the idyllic and picturesque Cedar Cove, a small town home to romance, relationships and drama. At the center of it all is Olivia Lockhart, played by Andie MacDowell, the revered Cedar Cove Municipal Court judge, lifetime town resident, loving mother and loyal friend to many. Dylan Neal plays the handsome Jack Griffith, editor of the Cedar Cove Chronicle and Olivia’s boyfriend, whose troubled past recently caught up to him and now threatens to ruin their once-perfect relationship. As Jack attempts to hide the upsetting truth from Olivia, everyone in Cedar Cove—friends, family and even enemies—find shocking surprises and hidden secrets, which keeps this small town bursting with drama.
Source: Nielsen (8/1/15), Live+3 coverage area ratings and impressions.
ABOUT HALLMARK CHANNEL
Hallmark Channel is Crown Media Family Networks’ flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 84 million homes. The country’s leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature original movies, the network features an ambitious lineup of other original content, including scripted primetime series, such as Cedar Cove, Good Witch, and When Calls the Heart; annual specials like Kitten Bowl and Hero Dog Awards and; a daily 2-hour lifestyle show, Home & Family. Additionally, in November 2014, Hallmark Channel became the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life’s special moments, Hallmark Channel also offers such annual holiday programming events as Countdown to Christmas and Countdown to Valentine’s Day. Rounding out the network’s diverse slate are television’s most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier. Complementing Hallmark Channel’s light-hearted and comedic fare, sibling network Hallmark Movies & Mysteries presents a unique mix of content that is more dramatic in tone, including original movies and such acquired series Matlock, Murder She Wrote, and Hart to Hart.
Crown Media Holdings, Inc. (NASDAQ: CRWN), owns and operates Crown Media Family Networks.