TERI POLO, SHERRI SAUM

via press release:

Christmas Specials of “The Fosters” and “Switched at Birth” Deliver

Multi-Month Highs in Total Viewers and Target Demographics, Ranking

as Cable TV’s #1 Scripted Telecast in Their Time Periods in Key Demos

 

 

“The Fosters” (8:00 – 9:00 p.m.)

 

At 8 o’clock, “The Fostersdelivered near-1-year highs in Total Viewers (1.93 million – #3 telecast ever), Adults 18-34 (614,000/0.9 rating), Women 18-34 (508,000/1.5 rating), Adults 18-49 (885,000/0.7 rating – tie) and set 10-month highs in Viewers 12-34 (1.01 million/1.1 rating) and Females 12-34 (825,000/1.8 rating) – since 1/20/14, 2/10/14 and 2/17/14, respectively.

·         “The Fosters” stood as Monday’s #1 scripted cable TV telecast in the hour in Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 and Females 12-34.

·         During Summer 2014, “The Fosters” surged to 2.6 million Total Viewers, 1.3 million Adults 18-49 and 1.3 million Viewers 12-34 based on L+7 ratings.

 

 “Switched at Birth” (9:00 – 10:00 p.m.)

 

At 9 o’clock, “Switched at Birthhit 9-month highs in Adults 18-34 (485,000/0.7 rating), Women 18-34 (418,000/1.2 rating), Viewers 12-34 (743,000/0.8 rating) and Females 12-34 (641,000/1.4 rating) and garnered a near 5-month high in Total Viewers (1.40 million) – since 3/3/14, 3/10/14 and 7/14/14, respectively.

·         “Switched at Birth” qualified as Monday’s #1 scripted cable TV telecast in the time period across target demos: Adults 18-34, Women 18-34, Adults 18-49 (714,000/0.6 rating), Women 18-49 (547,000/0.9 rating), Viewers 12-34 and Females 12-34.

·         Based on L+7 ratings, “Switched at Birth” grew to 2.1 million Total Viewers, 1.2 million Adults 18-49 and 949,000 Viewers 12-34 during its most recent Summer 2014 season.

 

 

Source: NTI, U.S. ratings, Live +SD, 12/08/14.

Posted by:TV By The Numbers

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