Justin-Bieber-roast-Snoop

Note: this press release uses cumulative data, that combines two telecasts of the roast as well as live streams, which is why the numbers are different than in our Monday cable ratings post, which measures each telecast separately.

via press release:

#BIEBERROAST SETS SOCIAL MEDIA ABLAZE WITH NEARLY 7 BILLION IMPRESSIONS

AND DRAWS 6.2 MILLION TOTAL VIEWERS ACROSS MULTIPLE PLATFORMS

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#1 in ALL of TV for Social Activity

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Roast of Justin Bieber the Most Social and Live Streamed Roast Ever

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Dominates Twitter’s Worldwide & US Trending Topics Throughout Entire Telecast

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·         Over the course of two telecasts, the Roast of Justin Bieber drew 5.8 million total viewers and 420,000 live streams, making this Roast the most live streamed ever (source: Nielsen, Adobe Site Catalyst)

 

·         The premiere of the  #BieberRoast was seen by 4.4 million total viewers and drew a 3.3 Adult 18-49 rating, 5.8 Adult 18-24 rating,  5.8 Women 18- 24 rating, 5.7 Men 18-24 rating,4.7 Men 18-34 rating and 4.7 Adult 18-34 rating up double digits in all demos vs. “Comedy Central Roast of James Franco.” (total viewers+42%; A18-49 +48%; A18-34 +39%, M18-34 +10%; M18-24 +30%)

·         #1 in All TV with P18-34, P18-24, M18-49, M18-34, M18-24, W18-34, W18-24 (Nielsen via MultiTrak, Live+SD, based on Impressions)

 

·         #1 in Cable with P18-49 (#2 in All TV), W18-49  (Nielsen via MultiTrak, Live+SD, based on Impressions)

 

·         The #BieberRoast ignited a social media frenzy that led to the Roast becoming the #1 most social show on ALL of television last night amassing over 1.3 million mentions and more than 41 Roast-related trending topics, worldwide and in the United States

·         Roast of Justin Bieber social media content generated 6.9 billion impressions (source: Velocity Echo Social Graph– Tumblr, facebook, twitter, Instagram, YouTube; 1/20 to date)

·         33 million total streams to date of Bieber Roast content across Comedy Central platforms (source: Adobe Site Catalyst, Youtube, Facebook, Whipclip, and Snapchat ;1/20 to date)

·         Close to 2 million people generated over 3 million posts, comments, likes and shares regarding the Roast of Justin Bieber, aka #BieberRoast on Facebook (source: Facebook)

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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