via press release:
WE tv GREENLIGHTS A SECOND SEASON OF “CUTTING IT: IN THE ATL”
FOLLOWING THE SHOW’S STRONG SEASON ONE PERFORMANCE
Series Reaches 4.5 Million Viewers and Ranks as a Top Five New Original Unscripted Series
On Cable This Summer Among Women 25-54
NEW YORK, NY, August 4, 2015 — WE tv has greenlit a second season of its newest hit original series “Cutting It: In the ATL” following a strong freshman season which reached 4.5 million total viewers. Signaling growing interest in the series, the finale ranked as the most watched episode of the season. WE tv has ordered 10 one-hour episodes, up from nine in season one.
Across the cable landscape, “Cutting It: In the ATL” ranked as a top five new unscripted summer series among women 25-54, and a top five freshman series on WE tv among all key adult and female demos and total viewers. The show also ranked as the second highest rated new original unscripted series on cable this summer among all key African American demos.
“It’s more challenging than ever to get viewers interested in a new show, particularly with an urgency to watch live, and the first season of ‘Cutting It’ accomplished both,” said Marc Juris, WE tv’s president. “Audiences are embracing the kind of relationship reality WE tv specializes in and continue to make us a top cable network on Thursday nights and, this quarter, a top five fastest-growing cable network among adults and women 25-54.”
In the Atlanta hair community, you keep your friends close, and your enemies closer. “Cutting It: In the ATL” follows four glamorous and headstrong salon owners, as they compete to dominate the Atlanta hair game.
Throughout the debut season, Maja formulated a plan to grow her empire with the help of the city’s top salon owners, gathering Beautii, Mushiya, and Dedra for a meeting of the minds. However, when the top hair divas came together, it was far from what was expected. Though Mushiya was on board with Maja’s vision, the others were not so easily convinced. Dedra then further ruffled feathers by hiring LaKenya, a former employee of Beauttii’s, to help increase business, while LaKenya sought out advice and mentorship from all four salon owners to plan her own rise to hair stardom.
“Cutting It: In the ATL” is produced for WE tv by Leftfield Pictures and executive produced by Brent Montgomery, David George, Jordana Hochman and Robyn Schnieders. Lauren Gellert, EVP, development & original programming, David Stefanou, VP, development, and Kate Farrell are the executive producers for WE tv.
Source: Nielsen. Live+3: Cutting It S1 (5/21/15-7/16/15, Th 10p). Reach = P2+ 000s, 6 min qualifier/75% unif, CI new & encore TCs Th 6p-1a; Cutting It S1 vs new unscripted cable series starting 5/21/15, excluding premium, sports, kids, specials, less than 2 TCs = ranked on W25-54 000s delivery & key demos among Afr-Am (W/P18-49, W/P25-54, P2+); Cutting It S1 vs all WE tv original unscripted first seasons to-date = ranked on all key demos. Live+SD: AMCN Research (AMRLD data – strict daypart), 3Q’15-TD (6/29/15-7/19/15) vs. 3Q’14-TD (6/30/14-7/20/14), excludes Spanish/sports/news/kids nets. Subject to qualifications by request.
About WE tv
With compelling, can’t miss unscripted shows and dramatic scripted series, WE tv’s programming is fueled by personalities and relationships filled with purpose and passion. WE tv welcomes everyone and creates an inclusive experience across all platforms: on TV, online, on demand, and social media, embracing how today’s digitally savvy, socially engaged audiences connect through content, using it as a catalyst to drive conversation and build community. WE tv is owned and operated by AMC Networks Inc., and its sister channels include AMC, BBC America, IFC and SundanceTV. WE tv is available to over 86 million U.S. homes. WE tv: All In.
About Leftfield Pictures
Leftfield Pictures, best known for producing breakout hit Pawn Stars for History, and spawning the “hidden treasures” genre of programming, produces an array of projects across the broadcast, cable and digital landscape, including: Counting Cars (History), Blood, Sweat and Heels (Bravo), Alone (History), Cutting It: In the ATL (WE tv) and Lachey’s: Raising the Bar (A&E). Upcoming series include, Great American Food Finds (Food), Lost and Found (Discovery Family), and the NatGeo special Billy the Kid: New Evidence with Kevin Costner. Leftfield has additional series in production and development with networks including Bravo, National Geographic, History, Lifetime, Discovery, VH1, FYI, E!, Animal Planet, HGTV and more. Leftfield Pictures is part of Leftfield Entertainment, an ITV Studios company. Other Leftfield Entertainment companies include Sirens Media (Real Housewives of New Jersey), Loud TV (Tiny House Nation), Outpost Entertainment (Forged in Fire) and Riot Creative.