via press release:
Friday Primetime Results:
All three NBC Friday shows are up week to week in 18-49, “Dateline” by +8%, “Grimm” by +18% and “Constantine” by +11%.
- “Dateline NBC” (1.4/5 in 18-49, 7.8 million viewers overall from 8-9 p.m. ET) won the time period among the Big 4 networks in adults 18-49, adults 25-54 and total viewers. From its first half-hour to its second, “Dateline” grew by +15% in adults 18-49 (from a 1.3 rating to a 1.5), by +24% in adults 25-54 (from 1.7 to 2.1) and by +24% in women 25-54 (from 2.1 to 2.6).
- “Dateline” reported NBC’s highest adult 18-49 rating in the hour, excluding sports, in seven months (since March 21) and delivered the networks’ biggest overall audience in the slot, excluding Olympics, in 10 months (since Jan. 3).
- “Grimm” (1.3/4 in 18-49, 4.9 million viewers overall from 9-10 p.m. ET) is up week to week by +18% in 18-49 rating (from a 1.1 to a 1.3) and +9% in total viewers (from 4.537 million to 4.936 million). “Grimm” is the #1 scripted series in the hour on the Big 4 in adults 18-49. “Grimm” matched the show’s year-ago 18-49rating (1.3 on Nov. 8, 2013) and is up +1% in total viewers (4.935 million vs. 4.875 million).
- “Grimm” will add substantial audience via time-shifting, having last season increased by an average of +82% when L+7 ratings were added to these next-day L+SD results (from a 1.40 to a 2.55).
- “Constantine” (1.0/3 in 18-49, 3.1 million viewers overall from 10-11 p.m. ET) is up week to week by +11% in 18-49 rating (from a 0.9 to a 1.0) and up +2% in total viewers (from 3.057 million to 3.131 million), pending updates.
- “Constantine” is topping NBC’s results in the slot on the same night last year, up +11% in 18-49 rating (from a 0.9 to a 1.0) and up +6 in total viewers (2.963 million to 3.131 million). In the time period, last night’s “Constantine” is running within a tenth of a rating point of #1 among ABC, CBS and NBC in men 18-49 (with a 1.0 rating vs. a 1.1 for ABC’s “20/20”).
- “Constantine” will add substantial audience via time-shifting, increasing last week by +75% when L+3 time-shifted viewing was added to this next-day L+SD rating (from a 0.92 to a 1.61).
Last week’s L+3 Results:
- “Dateline NBC” grew by +19% in 18-49 (from a 1.32 to a 1.57) and 778,000 viewers overall (7.4 million to 8.1 million) going from L+SD to L+3.
- “Grimm” increased by +76% in 18-49 (from a 1.13 to a 1.99) and more than 2.2 million viewers overall (4.5 million to 6.8 million).
- “Constantine” grew by +75% in 18-49 (from a 0.92 to a 1.61) and 1.8 million viewers overall (3.1 million vs. 4.8 million).
