via press release:
UP ORIGINAL MOVIE
IS NETWORK’S #1 RATED PREMIERE
IN FIRST QUARTER AND SECOND HIGHEST RATED
UP ORIGINAL MOVIE EVER
ATLANTA, March 19, 2014 – UP, America’s favorite channel for uplifting family entertainment, announced today that the March 16 premiere of the UP Original Movie Dear Viola was the network’s highest rated premiere for the first quarter and second highest rated UP Original Movie ever.
Dear Viola delivered 414,000 P2+, 54,000 W25-54 and ranked 35th in HH coverage ratings (0.54) versus all ad-supported cable networks. In the network’s history, the premiere of Dear Viola was second only to that of the UP Premiere Movie Christmas for a Dollar.
Dear Viola is a romantic drama set in a charming seaside village, starring Kellie Martin (“ER,” “Life Goes On”). When the writer of a local, obsessively-read, beloved advice column, entitled “Dear Viola,” decides to retire and leave the quaint seaside village of Bellport, seasoned editor Earl Bellamy (Neil Crone) is taken aback. While hoping to keep a lid on this news and his paper going, Earl unexpectedly finds a brand-new “Viola” column on his desk. Earl, “The Bellport Herald” staffers Brian (Adamo Ruggiero) and Peggy (Sheila McCarthy), and soon the entire town find Viola’s new published tone to be refreshing, no-nonsense, funny and wise. Using the security camera, Earl discovers the mystery columnist to be none other than Katie Miner (Kellie Martin), the shy accountant who has quietly done the books at the paper for years. Katie agrees to continue writing the column as long as her identity can remain secret. Sifting through a mountain of letters, Katie becomes struck by one from a widower, Russ (Jefferson Brown), who calls himself “Mr. Lost Love.” Working as a deep sea fisherman with pal Clay Jackson (Arnold Pinnock), Russ can’t seem to move past the loss of his wife five years prior and struggles to find the strength to raise his young daughter, Meredith (Kira Gelineau). Firmly, Katie encourages him to reach out to others, begin dating and start living. As they correspond through the column and run into each other (hidden by their pen names), Katie starts to fall for Russ. But when Russ decides to take Viola’s advice and start dating the knockout new girl in town, Jamie (Brittany Gray), Katie has to decide if it’s really in her best interest to keep her identity and growing feelings secret.
UP, America’s favorite network for uplifting entertainment is a 24-hour television network that provides high-quality, diverse, family-friendly programming, including original and premiere movies, theatricals, drama and comedy series, music and holiday specials. UP can be seen in 67 million homes in high definition (HD) and standard definition (SD) on cable systems including Comcast, Time Warner Cable, Bright House Networks, Charter and Cox Communications as well as DIRECTV (Channel 338), DISH Network (Channel 188) and Verizon FIOS (Channel 224). As part of its mission to entertain and uplift, the network’s pro-social initiative “Uplift Someone” reminds and inspires people to do simple acts of kindness. UP is also a service provider to its sister network ASPiRE. Based in Atlanta, UP is a division of UP Entertainment, LLC, which also offers gMovies, the first faith-friendly streaming movie service. Follow UP on the Web at www.UPtv.com, on Facebook at https://www.facebook.com/UPtv, Twitter on @UPtv and Instagram at UP_TV.