via press release:
DISCOVERY CHANNEL’S ‘DEADLIEST CATCH’ IS THE #1 TUESDAY PRIMETIME PROGRAM IN CABLE FOR MEN 25-54 FOR SEVEN CONSECUTIVE WEEKS
– DEADLIEST CATCH Grabs 3.08 Million Viewers and BACKYARD OIL Grabs 1.62 Million Viewers –
(NEW YORK) Last night’s new episode of DEADLIEST CATCH was the #1 cable program among Persons and Men 25-54 and Men 18-49 delivery (excluding sports). This is the seventh consecutive week the series was #1 in Men 25-54 delivery (excluding sports). The series earned a 2.28 HH/1.99 P25-54 rating and delivered 3.08 million viewers P2+, beating most broadcast television series including: FOX’s “So You Think You Can Dance,” ABC’s “Body of Proof” and “Extreme Weight Loss,” CBS’s “NCIS,” “NCIS: Los Angeles” and “Brooklyn DA” and NBC’s “The Office.”
Powered by strong ratings of Deadliest Catch and Backyard Oil, which continuous to grow in viewership and earned its 2nd highest-rated telecast in series history with 1.62 million viewers P2+, Discovery Channel was the #1 non-sports cable network in Prime among Men 25-54 and Men 18-49 delivery.
An all new DEADLIEST CATCH premieres next Tuesday, June 4th at 9 PM E/P and BACKYARD OIL premieres at 10 PM E/P.
Source: Nielsen. NHI Calendar. 5/28/13. Live+SD AA% and AA (000).
About Discovery Channel
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 210 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 nonfiction media company reaching more than 1.8 billion cumulative subscribers in 209 countries and territories. Discovery is dedicated to satisfying curiosity through 149 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including Revision3. For more information, please visit www.discoverycommunications.com.