via press release:
DISCOVERY EN ESPAÑOL’S ENIGMA WEEK POSITIONS THE NETWORK IN FIRST PLACE DURING PRIMETIME
Miami, Florida, November 6, 2013 – Discovery en Español announced today that rating results for its Enigma Week programming, which includes stories of inexplicable phenomena, controversial historical figures and analysis of cases with no apparent explanation, position the network in first place during primetime among Hispanic Pay TV networks. The block was hosted by Mexican actor Luis Felipe Tovar.
According to Nielsen, Mi cuerpo, mi desafio (Body Bizarre) was the number 1 show on prime time on Monday, November 4th among Hispanic Pay TV networks with 179,000 viewers, among people 18-49.[i] It was also the #1 show among women 18-49, on Monday, October 28th at 9pm, with 173,000 viewers,[ii]. The show relies on personal interviews and video clips to examine what happens inside the bodies of people with strange and mysterious afflictions.
Also included in the Enigma Week was Prohibido (Forbidden), a new series offering a glimpse into the world of subcultures and individuals who dare to defy social norms, which was #2 on Thursday, October 31st at 9pm, P18-49[iii].
Outside the Enigma programming, the series Archivo de lo Inexplicable (Unexplained Files) a series that investigates inexplicable occurrences that have confounded scientists and inspired legends, also positioned the network as the leading channel during primetime on Sunday, November 3rd, among all Hispanic Pay-TV networks, with a total of 140,000 viewers, P18-49[iv].
Driven by this programming effort, the network was positioned as the #1 Hispanic Pay-TV channel from Monday, October 28th to Sunday, November 3rd, from 9pm to 10pm, P-18-49[v].