via press release:

Disney Channel Delivers its Biggest February On Record in Prime and Total Day Among Total Viewers and Target Kid Demographics

Ranks No. 1 for the 10th Straight Month in Total Day in Tweens 9-14;

Stands as Cable’s No. 2 Network in Prime in Total Viewers

Led by “Wizards of Waverly Place” and “Shake It Up,” Disney Channel Holds

TV’s Top 3 Series in Kids 6-11 and TV’s Top 4 Scripted Series in Tweens 9-14

The February 18 1-Hour “Wizards of Waverly Place” is the Cable’s No. 1 Telecast in Kids 6-11 and Tweens 9-14; Posts the Series’ Best Ratings in Over 1 Year

Disney Channel (February 2011)

Securing TV’s Top 4 scripted series, and the Top 4 across all cable with “Wizards of Waverly Place,” “Shake It Up,” “Good Luck Charlie” and “The Suite Life on Deck,” Disney Channel stood as TV’s No. 1 network in Total Day for the 10th consecutive month among Tweens 9-14 (501,000/2.1 rating), delivering its largest February audience ever in the demo, in addition to Total Viewers (1.78 million) and Kids 6-11 (631,000/2.5 rating).

 

  • Disney Channel posted hefty double-digit percent increases year-to-year in several key demos, specifically in Total Viewers (+11% – 1.78 million vs. 1.61 million) and Kids 6-11 (+10% – 631,000 vs. 573,000).

 

In Prime, Disney Channel also set new February highs in Total Viewers (2.70 million) and Kids 6-11 (1.11 million/4.5 rating), and was its most-watched February since 2007 in Tweens 9-14 (854,000/3.5 rating). Competitively, the channel extended its streak as TV’s No. 1 network to 72 consecutive months among Kids 6-11 and to 70 straight months among Tweens 9-14 (854,000/3.5 rating), and ranked as cable’s No. 2 network in Prime in Total Viewers.

 

  • Year-to-year, Disney Channel delivered increases in key demos, including by 15% in Total Viewers (vs. 2.35 million) and by 13% in Kids 6-11 (vs. 980,000).

 

The 1-hour “Wizards of Waverly Place” telecast on February 18 ranked as cable’s No. 1 telecast among Kids 6-11 (2.23 million/9.0 rating) and Tweens 9-14 (1.99 million/8.2 rating), standing as the series’ most-watched telecast in more than 1 year in the target demos – since 1/22/10.

 

  • In Kids 6-11, Disney Channel secured TV’s Top 3 series:

 

 

 

  • In Tweens 9-14, Disney Channel delivered TV’s Top 4 scripted series:

 

Source: Nielsen Media Research, February 2011: 1/31/11-2/27/11 — Live+7 blended with Live+SD where available. February 2010: 2/1/10-2/28/10. Ratings based on national rating unless otherwise noted. Kid 6-11 and Tween 9-14 series ranks based on trackage data with minimum 2 telecasts, sorted by 000s, then rating;

 

 

Posted by:TV By The Numbers

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