via press release:

Disney Channel Ranks as TV’s #1 Network in Total Day for Record 13th Consecutive Month in Kids 6-11, and for 25th Month in Tweens 9-14

~Tops Nickelodeon by Double-Digits for the 11th Straight Month in Kids 6-11/Tweens


“Good Luck Charlie” Dominates the Month’s Rankers – Accounts

for the TV’s Top 3 Telecasts in Kids 2-11, Kids 6-11 and Tweens 9-14


Disney Channel May 12 Total Day and Prime Highlights


Powered by “Good Luck Charlie,” “Shake It Up” and “Jessie,” during May 2012 Disney Channel ranked as the #1 TV network in Total Day for the 13th consecutive month in Kids 6-11 (490,000/2.0 rating) and for the 25th consecutive month Tweens 9-14 (426,000/1.8 rating) – both records for the network.


Disney Channel towered over Nickelodeon by double-digit percent margins in Kids 6-11 (20% – 490,000 vs. 409,000) and Tweens 9-14 (38% – 426,000 vs. 309,000), representing the network’s 11th straight month winning by such large margins in the target demos.


In Prime, Disney Channel extended its streak as TV’s #1 network to 87 consecutive months in Kids 6-11 (919,000/3.7 rating) and to 82 months in a row in Tweens 9-14 (779,000/3.2 rating).



Source: NTI, U.S. ratings, most current. May 2012: 4/30/12-5/27/12; May 2011: 4/25/11-5/29/11. Total Day ranks include ties based on rating; Series ranks based on 000s, then rating. Series ranks based on trackage data with minimum 2 telecasts.


Posted by:TV By The Numbers

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