via press release:

Disney Channel is TV’s No. 1 Network in Total Day
Among Tweens 9-14 for the 16th Consecutive Week

“Shake It Up” is TV’s No. 1 Telecast Among Kids 6-11 and Tweens 9-14; Ranks as the No. 1 Cable Series of All Time in Tweens 9-14 Through its First 14 Originals

Disney Channel: Weekly Highlights

During the week of March 14, Disney Channel ranked as TV’s No. 1 network in Total Day for the 16th consecutive week among Tweens 9-14 (470,000/1.9 rating), delivering the week’s No. 1 TV telecast with Sunday’s all-new “Shake It Up,” and 4 of the Top 5 overall.

In Prime, Disney Channel netted its 307th consecutive weekly win among Kids 6-11 (1.03 million/4.2 rating), and was No. 1 for the 304th time in the previous 307 weeks among Tweens 9-14 (835,000/3.4 rating). In Total Viewers, Disney Channel placed a solid No. 2 (2.43 million), surpassing No. 3 Fox News by 15% (2.11 million), and the next entertainment cable network, TNT, by 16% (2.09 million).

Sunday’s all new “Shake It Up” ranked as the week’s No. 1 TV telecast among Kids 6-11 (1.62 million/6.5 rating) and Tweens 9-14 (1.71 million/7.0 rating), surpassing an all new “iCarly” on Nickelodeon by 3% and 12%, respectively, in the target demos.

• Impressively, through its first 14 original telecasts, “Shake It Up” is pacing as the No. 1 cable series of all time in Tweens 9-14 (1.86 million/7.6 rating), out-performing the first 14 episodes of Nickelodeon’s key series by double-digit percentages:

• Disney Channel held 2 of the week’s Top 3 TV telecasts among Kids 6-11:

• Disney Channel delivered TV’s No. 1 telecast in Tweens 9-14, and 4 of the Top 5:

Source: Nielsen Media Research (Live + Same Day, 3/14/11-3/20/11, U.S. ratings). “Shake It Up’s” rank is based on original telecasts from 11/1/10-3/20/11 versus the first 14 original telecasts of Nickelodeon’s original series.

Posted by:TV By The Numbers

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