via press release:
Disney Junior Again Delivers the Best Preschooler Ratings Ever for Disney Channel Among Kids 2-5 and Boys 2-5, and Sets New Highs Among Girls 2-5;
Posts Double-Digit Percent Increases Year to Year
“Jake and the Never Land Pirates” is February’s No. 1 TV Series in Kids 2-5 and Boys 2-5; Earns Top 2 Spots Among All Preschool Telecasts in Boys 2-5
“Jake and the Never Land Pirates” Hits Series Highs in Key Demos on Wednesday, February 23; Ranks as Disney Channel’s No. 1 Telecast Ever in Boys 2-5
Disney Junior: Highlights:
In its second week on air, Disney Junior again posted Disney Channel’s best weekly preschool ratings ever in the daypart among Kids 2-5 (495,000/2.9 rating) and Boys 2-5 (266,000/3.1 rating), and also hit new weekly highs among Girls 2-5 (229,000/2.8 rating). Showing momentum, Disney Junior delivered both week-to-week and year-to-year growth across all key demos.
“Jake and the Never Land Pirates” ranked as February’s No. 1 TV series among Kids 2-5 (982,000/5.8 rating) and Boys 2-5 (576,000/6.7 rating). In fact, mid-week airings on Wednesday, February 23 and Tuesday, February 22 ranked as the month’s Top 2 TV preschool telecasts among Boys 2-5, with the series accounting for 6 of the Top 8 preschool telecasts this month in the demo.
Through its first 2 weeks, Disney Junior exceeds year-ago averages by huge double-digit percent margins across the board: +45% in Kids 2-5 (484,000 vs. 333,000), +54% in Boys 2-5 (264,000 vs. 171,000), +37% in Girls 2-5 (220,000 vs. 161,000) and +19% in Women 18-49 (259,000 vs. 218,000).
Versus its launch week last week, Disney Junior delivered growth across all key demos, including by 4% in Kids 2-5 (495,000 vs. 474,000) and by 6% in Women 18-49 (267,000 vs. 252,000).
“Jake and the Never Land Pirates”
The No. 1 preschool series on Disney Channel ever, “Jake and the Never Land Pirates” hit a series high on Wednesday, February 23 in target demos, and now stands as Disney Channel’s No. 1 telecast of all time in Boys 2-5
- During the week of February 21, “Jake and the Never Land Pirates” hit a series high on Wednesday, 2/23, standing as the week’s No. 1 preschool TV telecast among Kids 2-5 (1.17 million/6.9 rating), and the No. 1 TV telecast overall among Boys 2-5 (749,000/8.7 rating).
- To date, “Jake and the Never Land Pirates” exceeds year-ago time period averages across the board, including by 40% in Total Viewers (2.33 million vs. 1.67 million), by 51% in Kids 2-5 (982,000 vs. 649,000) and by 49% in Women 18-49 (456,000 vs. 306,000).
About Disney Junior:
The new Disney Junior programming block on Disney Channel reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s animated and live action series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior is available on basic cable in more than 99 million U.S. homes (via a daily block on Disney Channel) and to millions of other viewers on 25 Disney Junior channels (fka Playhouse Disney channels) and free-to-air broadcast partners around the world. It is also seen via subscription video-on-demand and a broadband website, DisneyJunior.com. In 2012 Disney Junior will add a basic cable and satellite channel in the U.S.
Source: NMR, U.S. ratings, 2/14-2/27/11, Disney Junior: M-F, 4:00 a.m. – 2:00 p.m.; SS, 4: a.m. – 9:00 a.m. Year-Ago: 2/15/10-2/28/10.