Empire February 18 Cookie Solo

via press notes:

Based on Nielsen Social Guide and Twitter metrics, EMPIRE now has the highest average # of tweets per episode during its live airings of any broadcast drama this season.  To date, EMPIRE is averaging 381,770 tweets per episode (vs Scandal’s 355,012).



In fact, last night’s episode generated a record amount of social engagement during the live telecast for EMPIRE – 714,742 total social comments!

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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