via press release:




Beverly Hills, Calif., March 25, 2014Starz announced that ENCORE PLAY and MOVIEPLEX PLAY, the authenticated online TV Everywhere services for ENCORE and MOVIEPLEX premium subscribers respectively, launched today on Xbox Live® for the Xbox 360® video game and entertainment system from Microsoft and are in development for Xbox One®. The launches follow the December 2013 debut of STARZ PLAY on Xbox 360, which marked the first Starz video game and entertainment system deployment for the popular online service and the first extension directly to the television.  STARZ PLAY, ENCORE PLAY and MOVIEPLEX PLAY are available in the United States as free downloads for Xbox Live Gold members in the Xbox Apps Store.


ENCORE PLAY and MOVIEPLEX PLAY are both included as part of the company’s broader Xbox One development efforts for STARZ PLAY and are expected to launch later this year.



PLAY service device support is available on a wide array of platforms including PCs/Macs, and devices including iPhone, iPad and iPod touch and several Android handsets, tablets and other platforms including Kindle fire, Kindle Fire HD, NOOK HD, NOOK HD+ and select Google Nexus devices including the Nexus 4, Nexus 7, and Nexus 10. For a complete list of supported devices, please visit

STARZ PLAY, ENCORE PLAY, and MOVIEPLEX PLAY offer robust online monthly access to approximately 1,500 of the premier movies, originals, and additional TV episodes from the respective Starz premium services. Provided at no additional monthly charge, the three authenticated online PLAY services provide a suite of easy-to-use, online viewing options for STARZ, ENCORE, and MOVIEPLEX subscribers to enjoy the quality original programming and commercial-free movies offered on the respective STARZ, ENCORE, and MOVIEPLEX services.

STARZ PLAY, ENCORE PLAY and MOVIEPLEX PLAY are accessible through 3G/4G cellular, Wi-Fi, and broadband connections.   The PLAY services have a recommended minimum required bandwidth of 1Mbps, and a minimum 2.5Mbps for an optimal viewing experience.  The STARZ PLAY, ENCORE PLAY, and MOVIEPLEX PLAY PC/Mac® interfaces are available at,, and respectively.

More about the PLAY Services
STARZ PLAY offers approximately 400 monthly selections, including 100 episodes of exclusive STARZ Original series (“Black Sails,” “The White Queen,” “Spartacus,” and beginning in March, the second season of “Da Vinci’s Demons“) and 300 movies comprising first-run films from Disney (Iron Man 3, Monsters University) and Sony (This Is The End, White House Down, Grown Ups 2) and other great films from a wide selection of Hollywood studios.  ENCORE PLAY offers about 1,500 monthly selections, with 300 movies (Oz The Great and Powerful, Zero Dark Thirty, Independence Day, Rush Hour, Stripes, Good Will Hunting) and favorite TV series and other TV content (“Murphy Brown,” “Magnum P.I.,” “Night Court,“ “Diff’rent Strokes”).  MOVIEPLEX PLAY offers about 200 movies every month (Back to the Future, Stand By Me, The Dead Zone, Annie).


With simple and intuitive layouts and designs, the STARZ PLAY, ENCORE PLAY, and MOVIEPLEX PLAY applications offer fun and easy ways to enjoy the wide range of premium content offered on the STARZ, ENCORE, and MOVIEPLEX channels and services.

Family members can “PLAY” everything from great family films to the riveting “Black Sails,” on many new platforms in addition to television. Resume functionality allows the user to seamlessly pick up from where they left off in watching a great movie or TV show on any registered device in the account.


Easy set-up of parental controls provides families with options for limiting content accessibility.  Menus, screens and commands are optimized for touchscreens to provide a fun, but efficient, means to drop down and swipe through the quality content selection and viewership controls.  Facebook and Twitter integrations let fans talk about the latest episode of their favorite STARZ Original series or big hit movie.


About Starz
Starz (NASDAQ: STRZA, STRZB) is a leading integrated global media and entertainment company with operating units that provide premium subscription video programming on domestic U.S. pay television channels (Starz Networks), global content distribution (Starz Distribution) and animated television and movie production (Starz Animation),

Starz Networks is a leading provider of premium subscription video programming through the flagship STARZ® and ENCORE® pay TV networks which showcase premium original programming and movies to U.S. multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies. As of December 31, 2013, STARZ and ENCORE serve a combined 57.1 million subscribers, including 22.2 million at STARZ, and 34.9 million at ENCORE, making them the largest pair of premium flagship channels in the U.S. STARZ® and ENCORE®, along with Starz Networks’ third network MOVIEPLEX®, air more than 1,000 movies monthly across 17 linear networks, complemented by On Demand and authenticated online offerings through STARZ PLAY, ENCORE PLAY, and MOVIEPLEX PLAY. Starz Distribution develops, produces and acquires entertainment content, distributing it to consumers globally on DVD, digital formats and traditional television. Starz Distribution’s home video, digital media and worldwide distribution business units distribute original programming content produced by Starz, as well as entertainment content for itself and third parties. Starz Animation produces animated TV and movie content for studios, networks, distributors and audiences worldwide.



Posted by:TV By The Numbers

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