via press release:
E! REIGNS WITH L3 RATINGS FOR “KEEPING UP WITH THE KARDASHIANS” AND “THE ROYALS”
Sunday Night’s “Keeping Up with the Kardashians” Season 10 Premiere Delivers Combined L3 Audience of 4.8 MM Total Viewers with 3.1 MM in 18-49
“The Royals” Series Premiere Delivers Combined L3 Audience of 3.4 MM Total Viewers with 1.6 MM in 18-49
Los Angeles, CA, March 20, 2015 – E!’s 10th season premiere of “Keeping Up with the Kardashians” on Sunday, March 15 at 9pm garnered a combined L3 audience of 4.8 MM total viewers, 3.1 MM in 18-49 and 1.7 MM in women 18-34 across a total of three airings on March 15. The network’s first original scripted series, “The Royals,” also opened strong, garnering a combined L3 audience of 3.4 MM total viewers, 1.6 MM in 18-49 and 729K in women 18-34 across its three airings on March 15.
The L3 average of “Keeping Up with the Kardashians” (March 15, 9:00 PM – 10:00PM) had a +54% lift in total viewers over LS results, with 3.8 MM up +5% over the 9th season premiere; a +58% lift in A18-49 with 2.5 MM on par with 9th season premiere; and a +59% lift in W18-34 with 1.4 MM also on par with 9th season premiere.
Following, the premiere telecast of The Royals (March 15, 10:00 PM – 11:15 PM) debuted with a +55% lift in total viewers over LS results with 2.2 MM; a +64% lift in A18-49 with 1.04 MM viewers; and a +72% lift in W18-34 with nearly half a million viewers (462K). Excluding spinoffs, The Royals ranks as the biggest cable launch this year among W18-34 and W18-49 (#2 overall behind Better Call Saul).
Additionally, a combined audience of 5.3 MM tuned in for the series premiere of “The Royals” across E! and its sister networks, including Oxygen, Bravo and USA from March 15- March 18.
As E!’s most watched series, “Keeping Up with the Kardashians” remains a pop culture phenomenon in its 10th season, airing Sunday nights at 9pm. In the new season, bonds are tested as the family navigates changing dynamics and relationships, now that Kris and Bruce have finalized their divorce. The family confronts the challenges of adjusting to their new structure head-on, hoping to forge even stronger connections as they move forward together. “Keeping Up with the Kardashians” is produced by Ryan Seacrest Productions and Bunim/Murray Productions. Ryan Seacrest serves as the Executive Producer at Ryan Seacrest Productions. Jonathan Murray, Gil Goldschein, Jeff Jenkins and Farnaz Farjam serve as Executive Producers at Bunim/Murray. Kris Jenner also serves as an Executive Producer.
“The Royals,” E!’s first original scripted series, airs Sunday nightsat 10pm. Created by Mark Schwahn, the hour-long drama centered on a fictional modern day royal family features a distinguished cast that includes Elizabeth Hurley and Vincent Regan as Queen Helena and King Simon, along with William Moseley and Alexandra Park as their devious and scandalous royal twins Prince Liam and Princess Eleanor. “The Royals” is a co-production of Lionsgate and Universal Cable Productions and will begin production on season two this spring in London. The series is executive produced, written and directed by Mark Schwahn (“One Tree Hill”), and executive produced by Brian Robbins, Joe Davola (“One Tree Hill,” “Smallville”), and Shauna Phelan.