via press release:

E!’s Live from the Red Carpet Sizzles on a Hot Night at the 2012 Emmy® Awards
  • E!’s Live from the Red Carpet: The 2012 Primetime Emmy® Awards hosted by Ryan Seacrest and Giuliana Rancic on Sunday, September 23rd from 6:00pm-8:00pm averaged more than 1.5 million Total Viewers, out-performing last year’s performance by +5% and seeing it’s best Total Viewers performance in six years.
  • Leading into LRC, E!’s one-hour Countdown to the Red Carpet: The 2012 Primetime Emmy Awards exceeded last year’s delivery as it set a new record high, garnering its most watched Countdown: Emmy Awards yet, attracting over 700,000 Total Viewers. Countdown steadily built its audience leading up to LRC as its quarter hour performance improved by over +53% from start to finish.
  • E! Online delivered the site’s best-ever Emmy day traffic in total digital page views (9.2MM, up slightly from the previous record last year) and total social activity.
  • Comparing the full awards season’s day of the event performance (Grammys, SAGs, Golden Globes, Oscars, Emmys) 2012 is carrying on its best red carpet season to date, with average daily uniques up +12% (741K) while and average page views growing +15% to 42MM and video views posting gains of +77% (3.4MM).

*Source Nielsen Media Research, Fast Nationals 9/23/12, Live + Same Day, COV AA% & Impressions; E! Primetime based on 3Q’12 to date (06/25/12-09/21/12, Mon-Sun, 6pm-12am); Prior Four Week Time Period (08/26/12-09/16/12) – for Live from the Red Carpet.

Source: Based on the equivalent day of the Emmys for the specified years. Social – 2011 & 2012. Total digital page views – Adobe Site Catalyst – 2010 to 2012, Google Analytics 2008 & 2009. LRC Mobile App – Flurry 2011 & 2012. Video – Adobe Site Catalyst 2011 & 2012. The Platform – 2009 & 2010. Mobile apps reported are for LRC only – for E! Online.

Posted by:TV By The Numbers

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