via press release:
ESPN Friday Masters Ratings, Audience, Rise from 2014
ESPN’s live telecast of the second round of the Masters Tournament at Augusta National Golf Club on Friday, April 10, earned a 2.1 U.S. household rating, averaging 2.952 million viewers, according to fast national data from Nielsen Media. The telecast aired from 3-7:30 p.m. ET.
The rating and viewership rose from last year’s second round telecast, which earned a 1.8 rating and averaged 2.465 million viewers.
The Friday telecast completed ESPN’s two days of live Masters coverage, with both days seeing ratings and audience growth over 2014. The Thursday telecast was ESPN’s highest-rated and most-viewed first round coverage in five years, earning a 2.2 rating and averaging 3.218 million viewers.
Over the two days of Masters telecasts, ESPN averaged a 2.2 U.S. household rating and 3.081 million viewers, both up from last year’s averages of a 1.6 rating and 2.235 million viewers.
ESPN’s two-day coverage of the Masters on WatchESPN across platforms reached 201,000 unique viewers that spent 9 million total minutes watching live, up 230 percent and 146 percent compared to 2013. Across all ESPN digital platforms, Masters content drew an average minute audience of 16,000 for the two days, up 79 percent.
SportsCenter and ESPN.com will continue to report from the Masters throughout the weekend.