via OWN:

Final Ratings for Launch Week on OWN: Oprah Winfrey Network
Saturday January 1 through Sunday, January 9
All Ratings Are Coverage Ratings

Saturday, January 1 – Sunday, January 9
Prime (8-11p):
·        Ranked #25 for the week among ad-supported cable networks with a .41 W25-54 rating, .55 HH rating and delivering 505 P2+.
·        Growth vs. DHLTH benchmarks: +58% W25-54, +49% P2+ vs. DHLTH* YAGO and +105% W25-54 vs. prior month (Dec’10).

Total Day (6a-6a):
·        Ranked #28 for the week among ad-supported cable networks with a .21 W25-54 rating, .27 HH and delivering 239 P2+.
·        Growth vs. DHLTH benchmarks: +75% W25-54, +56% P2+ vs. YAGO.

Cumulative:
·        18.5 Million viewers tuned in between Saturday, January 1 and Friday January 7. *Cumulative data through 1/9 not yet available

Online
·        2 Million unique visitors to OWN section of www.Oprah.com.

Saturday, January 1
Total Day
·        #8 ad-supported cable network Total Day for Saturday, Jan 1 at .63 W25-54 from 12A to 3A, .72 HH, and 663 P2+ (000s). (Hours OWN Programmed 12A-6A)
Prime
·        #4 ad-supported cable network during Prime, with a .93 W25-54.
·        Triple digit W25-54 growth vs. DHLTH benchmarks: +389% vs. YAGO, +272% vs. Prior 4 Weeks.
·        Triple digit gains at +389% W2554 versus Year Ago Prime on DHLTH.

Season 25: Oprah Behind the Scenes (8-9P)
·        Premiere episode ranked #3 in time period with W25-54.
·        Earned a 1.12 W25-54, 1.24 HH and 1.2 Mil P2+.
·        Year Ago W25-54 gains +1,300% vs. YAGO, +600% W25-54 vs. Prior 4 Weeks on DHLTH.

Sunday, January 2
Prime (8-11P)
·        #11 on the night among ad-supported cable networks with a .68 W25-54 rating.

Ask Oprah’s All-Stars (8-10P)
·        #9 in its time period W25-54, garnering a .79 W25-54, 1.02HH and 968 P2+ during its premiere episode.
·        Growth W25-54 vs. DHLTH benchmarks: +39% vs. YAGO, +172% vs. Prior 4 Weeks.

Oprah Presents Master Class (10-11P)
·        #21 in time period W2554 with .45 W2554, .64HH and 602 P2+.
·        Growth W25-54 vs. DHLTH benchmarks: +15% vs. YAGO, +61% vs. Prior 4 Weeks.
Monday, January 3
Enough Already w/ Peter Walsh (8-9P)
·        #18 in its time period among W25-54 for premiere episode.
·        Triple-digit W25-54 percentage growth vs. DHLTH benchmarks: +121% vs. YAGO, +100% vs. Prior 4 Weeks.

In the Bedroom w/ Laura Berman (10-11P)
·        Premiered with a .34 W2554, .55 HH and 440 P2+.
·        Growth in the time period vs. DHLT Prior 4 Weeks +113% W25-54.

Wednesday, January 5
Mystery Diagnosis (8-9P)
·        Season 10 premiere ranked #32 in its time period among W2554, earning a .27 W2554, .49 HH and 427 P2+ rating.
·        Growth vs. W25-54 DHLTH benchmarks: +59% vs. Jan’10, +93% vs. prior month.
·        +29% in rating among W25-54 versus its program average on DHLT during 4Q10.
Miracle Detectives (10-11P)
·        Ranked #30 in its time period among W25-54, earning a .30 W2554, .34 HH, and 315 P2+.
·        Growth vs. W25-54 DHLTH benchmarks: +76% vs. YAGO, +88% vs. prior month.

Friday, January 7
Prime (8-11P)
·        #16 for the night among ad-supported cable networks with a .43 W25-54 rating.
·        Growth vs. W25-54 DHLTH benchmarks: +95% vs. YAGO (Jan’10), +153% vs. prior month (Dec’10).

Season 25: Oprah Behind the Scenes (8-9P)
·        Ranked #16 among W25-54 in the time period.
·        Time period premiere posted a .49 W2554, .59 HH and 542 P2+.
·        +15% W25-54 growth by half hour, rising from .46 to .53 in W25-54.
·        Triple-digit percentage growth vs. W25-54 DHLTH benchmarks: +277% vs. YAGO (Jan’10) and +206% vs. Prior Month (Dec’10).

Your OWN Show: Oprah’s Search for the Next TV Star (9-10P)
·        Ranked #12 in time period W25-54.
·        Series premiere garnered a .55 W25-54, .73 HH, and 658 P2+.
·        Triple digit growth vs. W25-54 DHLTH benchmarks YAGO (Jan’10) and Prior Month (Dec’10): +224% and +206% respectively.

Saturday, January 8
·        Prime earned a .30 W25-54, .35 HH and a 342K P2+.
·        Prime growth W25-54 vs. DHLTH benchmarks: +50% vs. Jan’10.
·        Total Day garnered a .21 W25-54, .24 HH and a 214K P2+.
·        Total Day growth vs. W25-54 DHLTH benchmarks: +40% vs. Jan’10.

Sunday, January 9
·        Prime (8-11P) earned .41 W25-54, .50 HH and a 442K P2+.
·        Growth vs. W25-54 DHLTH benchmarks: +58% vs. Jan’10.
·        Total Day earned a .22 W25-54, .25 HH and a 216K P2+.
·        Growth vs. W25-54 DHLTH benchmarks: +38% vs. Jan’10.

Ask Oprah’s All Stars (8-10P)
·        Ranked #21 with a .51 W2554, .62 HH and a 538K P2+.
·        Growth vs. W25-54 DHLTH benchmarks: +96% vs. Jan’10.

Oprah Presents Master Class (10-11P)
·        Ranked #35 with a .23 W2554, .28 HH, and a 266K P2+.
·        Growth vs. W25-54 DHLTH benchmarks: +5% versus Same Day YAGO.

Source: Nielsen Media Research
*P2+ (000s)
*DHLTH represents Discovery Health
OWN: Oprah Winfrey Network debuted at 12 p.m. ET/PT on January 1, 2011, and is currently available in approximately 67% of homes in the United States and 80% of cable homes.

Posted by:TV By The Numbers

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