via press release:
NEW STARZ ORIGINAL SERIES “OUTLANDER” SAMPLED NEARLY ONE MILLION TIMES
PREMIERES ON SATURDAY, AUGUST 9TH AT 9PM ET/PT
First Episode of New STARZ Original Series Made Available Prior to Worldwide Series Premiere Through Select U.S. Cable, Satellite and Telco Affiliates and Online Platforms
Beverly Hills, Calif., August 8, 2014 – On August 2, Starz made the first full episode of the new Original series, “Outlander” available for free viewing on multiple television and online platforms nationwide leading up to the worldwide series premiere. One of the most widely-anticipated STARZ Original series, “Outlander” is adapted from Diana Gabaldon’s international best-selling books and executive produced by Ronald D. Moore (“Battlestar Galactica”).
The “Outlander” sneak peek gave fans the chance to watch Episode 101: Sassenach* one week in advance of its premiere on Saturday, August 9 at 9:00 pm ET/PT exclusively on STARZ.
As of August 7, the early initial data from some of the platforms where it was made available showed that the episode had been viewed 900,000 (897,372) times by more than 600,000 unique viewers (606,557).
***This data was sourced from viewing of “Outlander” episode 101 on STARZ ON DEMAND, STARZ PLAY, Starz.com, YouTube, and Xfinity On Demand August 2-7, 2014. Reported via Rentrak On-Demand Essentials, Starz internal databases, and other sources available on request.