via press release:

ABC Stands as Daytime’s #1 Network for 8th Consecutive Week in

Women 18-34, and 4th Week in a Row in Women 18-49


“General Hospital” is Daytime’s #1 Program for 4th Straight Week in

Women 18-34, Boasting Biggest Competitive Edge Over “Young & the

Restless” in 14 Months and 2nd-Largest in Nearly 4-1/2 Years


“The View” Ties “”General Hospital” as Week’s #1 Daytime Program in Women 18-34 With 22-Week High; “The Chew” Spikes to 23-Week High

in Women 18-49 and to Season Highs in Women 18-34 and Women 25-54



Daytime Programming Highlights


  • ABC stood as Daytime’s #1 network for the 8th consecutive week in Women 18-34 (0.6 rating/211,000), and for the 4th straight week in Women 18-49 (0.9 rating/584,000 – tie).


  • For the 4th consecutive week, “General Hospitalranked as the #1 program in Daytime in Women 18-34 (0.7 rating/248,000), posting its largest competitive advantage over “Young & the Restless” in 14 months and its second-biggest edge in close to 4-1/2 years (+31% – 248,000 vs. 189,000), since weeks of 8/22/11 and 6/23/08, respectively. Moreover, the series recorded its closest finish to “Young & the Restless” in 14 months in Women 18-49 – since week of 8/29/11.


  • “The View” tied “General Hospital” as Daytime’s #1 program in Women 18-34 (0.7 rating/237,000), spiking to a 22-week high in the demo – since week of 5/21/12.


  • “The Chew” soared to its most-watched week in 23 weeks in Women 18-49 (421,000) – since week of 5/14/12 – and registered season highs in Women 18-34 (149,000) and Women 25-54 (536,000).



Following are the Daytime lineup averages, plus Top 5 Programs ranks among key Women, sorted by Women 18-49:







Source: NTI, Week of 10/22/12, Live + Same Day; “Price is Right” is average from 11:00 a.m. – 12:00 p.m. All ranks/ties based on rating unless otherwise noted. Excludes specials/gapped programming.


Posted by:TV By The Numbers

blog comments powered by Disqus