Glenn Martin DDS

Don’t let the 11 million fool you too much, they’re just being kind to Michael Eisner and listing the cumulative numbers for the week.  If NICK did that with SpongeBob and iCarly airings the numbers would be massive and 11 million would look like a teeny, tiny, little bitty speck.  Still, the co-viewing information (parents watching with kids) info is very interesting to see.

Via press release:


and is cable’s top co-viewed entertainment series

in its first week on nick at nite

Nick at Nite’s new stop-motion animated original series Glenn Martin, DDS reached a total 11 million viewers (source: NPower 8/17/09-8/20/09) and averaged 2.6 million (P2+) viewers per telecast in its premiere week (Monday-Thursday, Aug. 17 – 20, 8 p.m.–8:30 p.m. [all times ET/PT]), according to Nielsen. The first television series from Michael Eisner’s Tornante Animation starring Kevin Nealon, Catherine O’Hara and Judy Greer, also ranked as ad-supported cable’s number-one co-viewed entertainment series in prime time for the week with 40% of Adults 18-49 watching with at least one kid per household.

Glenn Martin, DDS premiere week ratings highlights include:

    • Glenn Martin was the number-one co-viewed entertainment series on all of ad-supported cable for the week of Aug. 17 during prime time (8-11 p.m.).  Forty percent of Adults 18-49 watched with at least one kid 2-11 per household.
    • The premiere week posted double-digit gains for Nick at Nite over last year’s like time period with kid, tween and teen demos, averaging a 4.5/964,000 K6-11 (+15%); and a 4.1/886,000 T9-14 (+78%) and a 2.2/473,000 T12-17 (+69%).
    • The premiere episodes held 89% of its lead-in ratings (The Penguins of Madagascar) with kids 2-11 (3.9/1.4 million K2-11); 83% with Adults 18-49 (0.5/581,000); and 91% with total viewers (P2+).

The week of premieres also propelled Nick at Nite’s prime-time growth.  Year to date, the network posted gains of +50% with total viewers during prime time and quarter to date, it grew +39%.

Glenn Martin, DDS is about a father (Glenn) who is determined bring his busy family closer together by taking them for a cross-country trip in an RV, which doubles as his dentist office. When the Martins embark on their family getaway, they wind up experiencing every classic family vacation misadventure.

Glenn Martin, DDS airs Mondays at 8 p.m. on Nick at Nite and joins the Nick At Nite block designed for family viewing, which airs Sunday-Thursdays beginning at 8 p.m. and includes: Malcolm in the Middle, Home Improvement, George Lopez, The Fresh Prince of Bel Air and Roseanne.

(Source: NMR 8/17/09 – 8/20/09, Live + Same Day, NPower 8/17/09-8/20/09)

Posted by:TV By The Numbers

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