via press release:

“GMA” Posts Smallest Demo Gap (94,000) with “Today” Since November 1995

“GMA” On Top 2 of Last 3 Weeks


GMA Wins First Day of May Sweep (Thursday, April 26)


ABC News’ “Good Morning America” drew 5.297 million Total Viewers, to rank No. 1 for the 2nd time in the last 3 weeks, according to Fast National Preliminary Live + Same Day Nielsen data for the week of April 23, 2012. “GMA” outdrew NBC’s “Today” (5.131 million) by +166,000 Total Viewers, posting an even larger margin over the NBC program than its margin 2 weeks ago (+31,000 on w/o 4/9/12). Additionally, had 14.8 million more unique users than in March.


“GMA” trailed “Today” during the week by only -94,000 Adults 25-54 (2.139 million vs. 2.233 million), standing as the smallest demo gap between the two programs in over 16 years – since the week of 11/27/95.


“GMA” grew over the previous week by +6% in Total Viewers and by +10% in Adults 25-54 to hit 8-week highs (5.010 million and 1.940 million on w/o 4/16/12), delivering its 2nd strongest performance of the season in both Nielsen measures. NBC’s “Today” posted losses (-2%/-4%) week to week.


“GMA” ranked No. 1 in 3 of 5 days of the week: Tuesday (+404,000 – 5.291 million vs. 4.887 million), Wednesday (+288,000 – 5.190 million vs. 4.902 million) and Thursday (+283,000 – 5.496 million vs. 5.213 million). This marks the first time in over 16 years that GMA has won, beating “Today,” in at least 3 days during the course of a week – since w/o 12/4/95. Further, in topping “Today” on Thursday, “GMA” beat the NBC program on the opening day of the 2012 May Sweep.


Additionally, “GMA” ranked No. 1 in the key adult news demo on Tuesday (4/24/12) by +84,000 (2.161 million vs. 2.078 million). This represents the first “GMA” single day win in the demo in nearly 4 years – since 7/18/08 (excluding specials).


Impressively, “GMA” retained 99% of its year-ago week performance in Adults 25-54 (2.139 million vs. 2.160 million – w/o 4/25/11), which included “GMA’s” coverage of the Royal Wedding.



ABC 5,297,000 2,139,000

NBC 5,131,000 2,233,000


Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 4/16/12 & 4/25/11. Week of 4/23/12 based on Nielsen Fast National Preliminary data.

Posted by:TV By The Numbers

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