via press release:

“GMA” Draws Largest Overall Sweep Audience in 13 Sweeps Periods – Since November 2007

“GMA” Delivers Smallest February Sweep Total Viewing Gap With “Today” in 6 Years

“GMA” Posts Largest February Sweep Total Viewing Advantage Over CBS’ “Early Show” in 5 Years

“GMA” Posts Most-Watched Telecast in Over Two Years and Draws Second-Largest Total Viewing Weekly Audience of the Season

“GMA” Grows in Total Viewers Week-to-Week, Year-to-Year and Season-to-Date

“GMA” Posts Largest Weekly Total Viewing Advantage Over CBS’ “Early Show” in Over 3 Years



For the February 2011 Sweep, “Good Morning, America” attracted 4.96 million Total Viewers and 1.89 million Adults 25-54, according to Nielsen Media Research.  The ABC morning program was up over November 2010 by +7% in Total Viewers and by +6% in Adults 25-54, growing over the previous sweep for the second sweeps period in a row. In fact, “GMA” drew its largest overall sweep audience in 13 sweeps periods – since November 2007.


“GMA” was up over its year-ago performance in Total Viewers (+5%), building on its February Total Viewer count for the 2nd year in a row. “GMA” registered its most-watched overall February sweep audience in 4 years – since February 2007. In addition, “GMA” grew the most year-to-year among the network morning news programs (CBS’ “Early Show” was up by less than 1%, NBC’s “Today” fell by -6%).

“GMA ” bested CBS’ “Early Show” by 2.10 million Total Viewers and by 660,000 Adults 25-54 viewers during the February 2011 sweep.  “GMA” beat the CBS program by its largest Total Viewer margin during any sweeps period in over 3 years (since November 2007) and largest February sweep margin in 5 years (since February 2006).


“GMA” saw its margins decrease with “Today” by -48% in Total Viewers (690,000) and by -11% in Adults 25-54 (710,000) compared to the February 2010 sweep (1.32 million & 810,000 gaps, respectively).  In fact, “GMA” delivered its smallest February sweep gap with Total Viewers versus “Today” in 6 years – since February 2005.  Looking at all sweeps periods, the ABC morning news program posted its smallest total viewing gap in over 3 years – since November 2007.



For the week of February 28, 2011, ABC’s “Good Morning America” averaged 5.01 million Total Viewers and a 1.5/11/1.90 million in Adults 25-54. Building on the previous week for the 2nd week in a row in both Total Viewers (+1%) and Adults 25-54 (+1%), “GMA” attracted its 2nd-largest audience of the season. In addition, “GMA” improved on its year-ago week performance in Total Viewers (+6%) for the 8th straight week and 11th time in the last 12 weeks.

Season to date, “GMA” is up the most among the network morning news program in Total Viewers (+5%) versus its year-ago average (NBC’s “Today” is down -3%, CBS’ “Early Show” is up by less than +1%).

Scoring season-high advantages, “GMA” topped CBS’ “Early Show” by 2.32 million Total Viewers and by 760,000 Adults 25-54 viewers, leading the CBS program with its largest Total Viewer gap in over 3 years – since week of 10/29/07.

Marking a season-high broadcast on Monday (2/28/11), “GMA” posted its most-watched telecast (5.84 million) in well over 2 years and highest Adults 25-54 performance (2.29 million) in close to 2 years – since 11/5/08 and 3/3/09, respectively.

The Emmy Award-winning morning news program, featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m., ET on the ABC Television Network. James Goldston is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.”


MORNING NEWS (February 2011 Sweep)

Total Viewers Adults 25-54 Households

ABC              4,960,000     1.5/11; 1,890,000     3.7/13

NBC              5,650,000     2.1/15; 2,600,000     4.1/15

CBS              2,860,000     1.0/ 7; 1,230,000     2.1/ 8



MORNING NEWS (Week of February 28, 2011)

Total Viewers Adults 25-54 Households

ABC              5,010,000     1.5/11; 1,900,000     3.7/13

NBC              5,940,000     2.2/15; 2,710,000     4.3/15

CBS              2,690,000     0.9/ 6; 1,140,000     2.0/ 7


Source: The Nielsen Company, NTI (Total Viewers and Adults 25-54); Live+SD for weeks of 2/21/11, 2/14/11, & 2/22/10.  Live+7 (where available) & Live+SD for Season-to-date 10-11 vs. 09-10 (9/2/10-2/25/11 vs. 9/21/09-2/26/10).  February 2011 Sweep (2/3-3/2/11) & February 2010 Sweep (2/4-3/3/10).  November 2010 Sweep (10/28-11/24/10).  Sweep periods (November, February, May and July).


Posted by:TV By The Numbers

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