good-morning-america

via press release:

“GMA” is #1 for the Week Across All Key Target Demos

Outperforming NBC’s “Today” by 627,000 Total Viewers, 95,000 Adults 25-54,

and 20,000 Adults 18-49

 

“GMA” Increases its Total Viewer Lead Over “Today” Week-to-Week and Year-to-Year

 

“GMA” Improves Compared to the Previous Week in Adults 25-54 and Adults 18-49

 

“GMA” is Delivering its Widest Adults 25-54 Season Margin

Over “Today” in 22 Years

 

 

ABC News’ “Good Morning America” delivered an across-the-board victory in Total Viewers (5.008 million), Adults 25-54 (1.761 million) and Adults 18-49 (1.235 million) for the week of June 8, 2015, based on Live +Same Day Data from Nielsen Media Research. “GMA” beat NBC’s “Today” (4.381 million, 1.635 million, and 1.215 million, respectively) by 627,000 Total Viewers, 126,000 Adults 25-54 and 20,000 Adults 18-49. 

 

“GMA” increased its Total Viewer lead over “Today” both week to week (+63% – vs. 384,000 for w/o 6/1/15) and year to year (+1% – vs. 623,000 for w/o 6/9/14).

 

“GMA” improved on the previous week (1.737 million and 1.190 million on w/o 6/1/15) in Adults 25-54 (+1%) and Adults 18-49 (+4%).  

 

Season to date, “GMA” is the No. 1 morning newscast in Total Viewers and Adults 25-54. “GMA” is leading “Today” by 580,000 Total Viewers and by 123,000 Adults 25-54. In fact, “GMA” has increased its season margin over “Today” versus the same point last season in Adults 25-54 (+18% – 123,000 vs. 104,000).  

 

Furthermore, ranking No. 1 for the 3rd-straight season in Total Viewers and Adults 25-54, “GMA” is seeing its widest Adults 25-54 margin over “Today” in 22 years – since the 1992-93 season.

 

During the week, “GMA” led “CBS This Morning” in Total Viewers (+47%), Adults 25-54 (+82%) and Adults 18-49 (+88%). 

 

WEEK OF 6/8/15       TOTAL VIEWERS    ADULTS 25-54        ADULTS 18-49      HOUSEHOLDS

GOOD MORNING AMERICA    5,008,000     1.5/13; 1,761,000   1.0/11; 1,235,000    3.7/15

TODAY                   4,381,000     1.4/12; 1,635,000   1.0/10; 1,215,000    3.2/13

CBS THIS MORNING        3,405,000     0.8/ 7;   967,000   0.5/ 6;   657,000    2.5/10

 

 

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 6/8/15, 6/1/15 and 6/9/14.  Most Current: 2014-2015 Season (9/22/14 – 6/14/15) and 2013-2014 Season (9/23/13 – 6/15/14).  Averages based on regular telecasts.  

Posted by:TV By The Numbers

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