via press release:

“GMA” Wins Opening Week of 2015-16 Season in Total Viewers

for Fourth Consecutive Year


“GMA” Increases Week-to-Week Overall Viewer Lead

Over “Today” by +45%



ABC News’ “Good Morning America” ranked No. 1 during premiere week in Total Viewers (4.714 million) for the week of September 21, 2015, based on Live +Same Day Data from Nielsen Media Research. “GMA” beat “Today” (4.268 million) by 446,000 Total Viewers to win the opening week of the season for the 4th year in a row.  In addition, “GMA” increased its overall viewer lead week-to-week over “Today” by +45% (vs. 308,000 for w/o 9/14/15).


                Year to date, “GMA” has ranked No. 1 in Total Viewers in all 39 weeks of the year and 28 of 39 weeks in Adults 25-54.

During the week, “GMA” outperformed “CBS This Morning” in Total Viewers (+43%/ +1.419 million), Adults 25-54 (+61%/+581,000) and Adults 18-49 (+51%/+361,000).  


*Note: Due to the Papal visit, ABC’s “GMA” and NBC’s “Today” was broken out on Thursday (9/24/15).  Each telecast was excluded from the weekly averages.  In addition, “GMA” had breakout portions on Friday (9/25/15), “Today” on Wednesday (9/23/15) and Friday (9/25/15), and “CBS This Morning” on Wednesday (9/23/15) and Thursday (9/24/15).


WEEK OF 9/21/15        TOTAL VIEWERS    ADULTS 25-54        ADULTS 18-49      HOUSEHOLDS

GOOD MORNING AMERICA    4,714,000     1.3/11; 1,527,000   0.8/ 9; 1,064,000    3.4/14

TODAY                   4,268,000     1.4/12; 1,681,000   1.0/11; 1,274,000    3.3/13

CBS THIS MORNING        3,295,000     0.8/ 7;   946,000   0.6/ 6;   703,000    2.4/10


Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 9/21/15, 9/14/15 and 9/22/14. Year to date (12/29/14 – 9/27/15. Averages based on regular telecasts.   


Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Michael Corn is the senior executive producer.

Posted by:TV By The Numbers

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