via press release:
Pivotal Cliffhanger Episode of “Gravity Falls” Is Disney XD’s #1 Series Telecast on Record in Total Viewers and Its #1 Animated Series Telecast in Kids 2-11/Kids 6-11
“Gravity Falls” (8:30 p.m. – 9:00 p.m.)
With series highs, last Monday’s momentous cliffhanger telecast of “Gravity Falls” ranked as Disney XD’s #1 series telecast in the network’s history in Total Viewers (2.057 million), its #1 animated series telecast on record among Kids 2-11 (1.021 million/2.6 rating), Kids 6-11 (824,000/3.5 rating), Kids 6-14 (1.147 million/3.2 rating) and Boys 6-14 (655,000/3.6 rating), and its #1 telecast of 2015 to date among Boys 2-11 (501,000/2.5 rating).
· “Gravity Falls” accounts for Disney XD’s Top 2 telecasts for 2015 to date in Total Viewers and Kids 2-11, and 3 of the Top 5 overall in the demographics.
· “Gravity Falls” grew by double digits over its already solid Live + Same Day ratings across all target demographics, including by 31% in Total Viewers (2.057 million vs. 1.576 million), by 32% in Kids 2-11 (1.021 million vs. 774,000) and by 32% in Kids 6-11 (824,000 vs. 622,000).
Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-11, hyper-targeting boys and transporting them into worlds full of humor, unexpected fun and inspiring action-filled adventures. Disney XD-branded content spans television, online, mobile (WATCH Disney XD app) and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches 80 million households via its basic cable and satellite affiliates. There are 30 Disney XD channels available in 25 languages around the world.
Source: NTI, L+3 U.S. ratings, 3/9/15.