via press release:
HALLMARK CHANNEL ANNOUNCES SEASON TWO PREMIERE OF
‘MARTHA BAKES,’ A HALLMARK CHANNEL ORIGINAL SERIES BEGINNING SEPTEMBER 26
New Installments of Weekly Baking Series Hosted By Martha Stewart Airs Mondays at 11:30 A.M. ET/PT, 10:30 A.M. C
Los Angeles, July 27, 2011 – At today’s annual gathering of television critics in Los Angeles, Hallmark Channel announced the September 26th debut of season two of “Martha Bakes,” a Hallmark Channel Original Series and part of the Hallmark Channel Home block. Based on a lifetime of research, and baking techniques and recipes perfected by Martha Stewart, these new installments will continue to give home bakers everything they need to create the finest desserts and baked goods in their own kitchens. The 13-episode series airs Mondays at 11:30 a.m. ET/PT, 10:30 a.m. C.
The half-hour series, the first to feature Martha teaching one specific culinary discipline, was developed following years of experimenting, writing and refining recipes. Martha herself edits the best of the best for this informative program dedicated to the coursework for Baking 101. What distinguishes the series from other baking-related shows is that each installment, covering themes such as cookies or coffee cake, begins with a recipe’s basic foundation and then demonstrates how the addition of certain ingredients or a new technique can create not just one, but multiple recipes. This season, Martha bakes basic yeast breads, layer cakes, pizza and focaccia, as well as the more complicated croissant. The thoughtfully edited collection of Martha’s personal favorites, savories and sweets, demystifies the world of baking, making it accessible and easy for home bakers to achieve success no matter what their level.
Commenting on the season two debut, Martha Stewart said: “This has always been a passion project for me and to be able to continue offering this incredible curriculum to our viewers is very satisfying. This second season tutorial is quite expansive and features recipes that are near and dear to my heart.”
“Martha Bakes” is produced by Martha Stewart Living Omnimedia and executive produced by Martha Stewart. Laurie Hepburn and Lisa Wagner are also executive producers.
About Hallmark Channel
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of almost 88 million subscribers. The top tier program service is distributed through approximately 5,492 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation’s leading network in quality family programming with an ambitious slate of original TV movies, lifestyle and general entertainment content, and is the home of “The Martha Stewart Show”, which anchors the channel’s new daytime HOME block. Hallmark Channel’s sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on the family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events.
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses the company’s print and digital businesses and is comprised of four magazines, including MSLO’s flagship publication, Martha Stewart Living, periodic special issues, books, websites, digital apps, blogs, and more. The Broadcasting segment produces the Emmy-winning, daily television series, “The Martha Stewart Show,” and other original programming on Hallmark Channel, including “Mad Hungry with Lucinda Scala Quinn” and “Emeril’s Table.” Broadcasting also encompasses Martha Stewart Living Radio on SIRIUS channel 112 and XM channel 157 as part of “The Best of SIRIUS.” In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy’s, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels, Jo-Ann Fabric, and independent retailers, the Martha Stewart Pets line at PetSmart. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse’s media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.