via press release:
HALLMARK CHANNEL’S SCRIPTED SERIES, “CEDAR COVE”,
CLOSES OUT ITS FIRST SEASON WITH 2.2 HH RTG
Season Finale Ranked as #1 Non-Sports Prime Time Program of Saturday
Pilot for Upcoming Series Order, “Signed, Sealed, Delivered”, Garnered 1.5 HH RTG
More than 3 million unduplicated total viewers tuned into Hallmark Channel for the October 12 season finale of its first original scripted series, “Cedar Cove”, which delivered a 2.2 household rating. The closing episode was the highest rated premiere of the season among W25-54 and A25-54 delivery, and ranked as the top program on cable for Saturday (outside of sports). Over the 13-week run of “Cedar Cove” (7/20-10/13/13), the series averaged a 2.0 household rating, making Hallmark Channel the #1 cable network in the Saturday 8-9pm time period.
Following the “Cedar Cove” season finale, the premiere of “Signed, Sealed, Delivered” garnered a 1.5 household rating, reaching nearly 2.9 million unduplicated viewers. Serving as the backdoor pilot for Hallmark Channel’s upcoming scripted series, “Signed, Sealed, Delivered” was the #1 cable movie of Saturday and #2 movie of the week.
In its time period (Saturday, 8-9pm), “Cedar Cove” was in the top 10 for household and key demographic ratings, including #2 in HH (2.2 rtg), #3 in W25-54 (.9 rtg), and #3 in P2+ (1.1 rtg). The series also ranked #3 in HH (1,906,000) and P2+ (2,364,000) for household and key demographic impressions. In its key demographic of W25-54, the episode average 424,000. The Saturday premiere of “Cedar Cove” elevated Hallmark Channel to be the #2 rated cable network in prime time among HH (1.7 HH rtg).
Christmastime is here in “Cedar Cove: Homecoming” and the town is a flurry of activity. Justine (Sarah Smyth) is shocked to learn that Warren (Brennan Elliott) is under investigation by the FBI for corrupt business deals and dishonest double-life. Meanwhile, Olivia (Andie MacDowell) and Jack (Dylan Neal) are happy to be back together after Jack makes Cedar Cove his permanent home. The reunited couple struggles to find Jack’s son, Eric (guest star Tom Stevens), and help him take responsibility for his unborn daughter. When unexpected devastation hits Justine and Seth’s new restaurant on Christmas day, the big heart of this small town is something everyone can count on.
Source: The Nielsen Company, October 7 – October 13, 2013
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 88 million subscribers. Hallmark Channel is the nation’s leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television’s most beloved sitcoms and series, including The Golden Girls, The Waltons, Little House on the Prairie, and Frasier. The channel is also home to a range of lifestyle programming, anchored by Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot. Hallmark Channel’s sibling network, Hallmark Movie Channel, available in HD and SD, focuses on family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library.