via press release:
DEBBIE MACOMBER’S CEDAR COVE TAKES SATURDAY BY STORM
RANKING AS THE #1-RATED CABLE PROGRAM AMONG TOTAL VIEWERS
AND #2 AMONG WOMEN 25-54 IN ITS 8-9PM TIME SLOT
The 3rd episode of Debbie Macomber’s Cedar Cove Season 2 toppled the competition Saturday night, making Hallmark Channel the #1-rated network on cable among total viewers (1.0 rtg) and #2 among women 25-54 (.7 rtg.) in Saturday, in its 8-9pm time period.
Cedar Cove episode 2003 also scored big in delivery, placing #1 among and total viewers (2,097,000) and #8 among women 25-54 (302,000). The show is demonstrating strong momentum week-over-week with episode 3 outperforming episode 2 across key demographics including +37% among the network’s core demographic of women 25-54, +13% among households and total viewers, and +26% among adults 25-54.
The premiere airing of Cedar Cove episode 2003 reached nearly 2.8 million unduplicated viewers, and combined with its 11pm encore drew 3.5 million viewers.
Source: The Nielsen Company, July 28 – August 3, 2014
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 86 million subscribers. Hallmark Channel is the nation’s leading destination for quality family programming with an ambitious slate of TV movies; original scripted series, including Cedar Cove, When Calls the Heart, and Signed, Sealed, Delivered; specials such as Kitten Bowl; as well as some of television’s most beloved sitcoms and series, including The Golden Girls, The Waltons, Little House on the Prairie, and Frasier. The channel is also home to Daytime Emmy-nominated lifestyle program, Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot. Hallmark Channel’s sibling network, Hallmark Movie Channel, available in HD and SD, focuses on family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library.