via press release:
HISTORY(R) MARKS HISTORIC BEST YEAR EVER
HISTORY IS THE ONLY TOP FIVE NETWORK TO GROW IN THE KEY DEMOS OF A25-54 AND A18-49 IN 2011
New York, December 21, 2011 – HISTORY(R) will close out 2011 as its best year ever for the sixth year in a row. In 2011, History is the only Top Five cable network to grow in the key demos of A25-54 and A18-49.
As well, the network finishes the year as the #1 non-fiction entertainment network in all key demos and the #2 network for men behind only ESPN.
HISTORY reached Top Five in Adults 25-54/18-49, Men 25-54/18-49 and Top 10 in Adults 18-34/Men 18-34. Since 2009 HISTORY has enjoyed the Best two year growth (2009 to 2011) for any network – up 52% in A25-54 and A18-49 .
2011 Year to date Primetime Competitive Rank:
· #4 A25-54
· #5 A18-49
· #2 M25-54
· #2 M18-49
Such series propelled the network in 2011 as Pawn Stars, American Pickers, Top Gear, Swamp People, Ax Men, Ice Road Truckers and the newest series, American Restoration.
HISTORY was also driven to success in 2011 with its array of critically acclaimed and highly successful event specials and mini-series programming. such as: Gettysburg, executive produced by brothers Tony Scott and Ridley Scott and which garnered four Emmys including Outstanding Non-Fiction Special. As well, Vietnam in HD; Targeting Bin Laden, Voices from the Towers, 101 Gadgets That Changed The World, Pearl Harbor: 24 Hours After, among others.
History has 10 of the top 50 non-fiction series on cable among A25-54 and 9 of the top 50 among A18-49, more than any other network.
In addition, HISTORY stays on top of key brand studies, tying for #1 in 2011 in overall quality (among 81 networks ranked) in the National Equitrend Study.
HISTORY(R) and HISTORY(R) HD are the leading destinations for revealing, award-winning original non-fiction series and event specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network’s program offerings are hit series such as American Pickers, Ax Men, American Restoration, Ice Road Truckers, Top Gear, Pawn Stars and Top Shot, as well as acclaimed specials including Vietnam in HD, Gettysburg, America the Story of Us, WWII in HD, 102 Minutes That Changed America. HISTORY has earned four Peabody Awards, eleven Primetime Emmy(R) Awards, 12 News & Documentary Emmy(R) Awards and received the prestigious Governor’s Award from the Academy of Television Arts & Sciences for the network’s Save Our History(R) campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network’s signature initiative connecting America’s schools and communities with veterans from all wars. The HISTORY website, located at http://www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.