via press note:
203,000 unique authors sent 373,000 Tweets about “House of Cards” on Netflix from Thursday, 2/26/15 at 5am, through Monday, 3/2/15 at 5am, according to Nielsen. (Source: Nielsen. 24/7 Twitter TV Tracking)
The official handle, @houseofcards
, also encouraged RT, favs, and participation by Tweeting quotes from the show and having two polls:
Who is really in control? Tip the balance of power.
Do the ends justify the means?
24/7 vs. NTTR:
24/7 Twitter TV Tracking data from Nielsen are not directly comparable to Nielsen Twitter TV Ratings (NTTR) due to differences in the methodology for tracking, including different time frames for measurement. Activity metrics (Tweets, Authors) within 24/7 Twitter TV Tracking are measured from 5am to 4:59am the following day (24 hours). Activity metrics within NTTR are measured from three hours before through three hours after broadcast, local time around the linear broadcast.