via press release:
NATIONAL RATINGS HIGHLIGHTS FOR CBS PRIMETIME
FRIDAY, AUGUST 2 – THURSDAY, AUGUST 8
- The impact of the Time Warner Cable blackout on the national average has been minimal through seven days.
- Compared to the seven-day period during the week prior to the blackout, CBS is down only -0.2% in viewers and is unchanged in adults 18-49.
- Compared to the same week last summer, CBS’s Friday-Thursday primetime programs during the blackout are up +38% in viewers and up +33% in both adults 18-49 and 25-54.
RATINGS IN CONTEXT OF TIME WARNER CABLE DISPUTE
- Time Warner Cable has blacked out CBS stations to 3.2 million of its customers in New York, Los Angeles and Dallas.
- Because of CBS’s strong ratings growth this summer, the net effect of the blackout will not present an overall ratings hardship.
- In addition, August is traditionally one of the lowest months of the year for ratings and advertising revenue, making the overall financial impact of the blackout negligible.