via press release:


Beating a record set in January of this year, February now marks ID’s best month ever in primetime in HH, P2+ and P 25-54/18-49 delivery.  In addition, the network boasts 25 consecutive months of year-over-year prime growth in HH, and 10 straight months in P/W 25-54.

ID is the fastest growing cable network in P/W 25-54 season-to-date (excluding sports) and continues to post substantial double-digit prime growth Feb 10 vs. Feb 09:

HH                +76% (300k vs. 170k)
P2+                +71% (378k vs. 221k)
P25-54                +62% (196k vs. 121k)
W25-54                +80% (117k vs. 65k)
M25-54            +44% (79k vs. 55k)
P18-49             +67% (159k vs. 95k)
W18-49            +79% (95k vs. 53k)

ID also witnessed the following milestones in Feb:

  • Best week ever in HH (2/8-2/14), garnering a 0.6 prime HH rating, beating or tying fully distributed networks, including TV Land, Oxygen, Lifetime Movie Network (LMN), National Geographic Channel (NGC), MSNBC, MTV, We, BET, CNN and HLN.
  • “Disappeared” (2/15) is best telecast ever in P2+ (670k), P25-54 (402k), W25-54 (254k) and W18-49 (220k) delivery, beating Bravo, NGC, Lifetime, Hallmark, MSNBC, CNN, LMN, AMC, Oxygen and We in the key P25-54 demo.
  • The week of 2/22-2/28, ID ranked in the Top 30 cable networks (#28) in W25-54 Total Day delivery (excluding Nick At Night, NICK, Adult Swim and TOON that did not air fully in the daypart).
Posted by:TV By The Numbers

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