via press release:
In its First Month, Disney Junior Delivers Disney Channel’s Top 3 Highest-Rated Weeks Ever with Preschoolers in the Daypart; Generates Huge Ratings Gains Across All Key Demos
2011 to Date, “Jake and the Never Land Pirates” Ranks as TV’s No. 1 Series Among Kids 2-5 and Boys 2-5; Is Disney Channel’s No. 1 Series to Date
Among Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49
Disney Junior: Highlights (2/14/11 – 3/13/11):
In its first month, Disney Junior skyrocketed to new levels, delivering Disney Channel’s Top 3 highest-rated weeks ever in the daypart among Kids 2-5 and Boys 2-5, exceeding year-ago averages by huge double-digit percent margins.
- Launch to date, Disney Junior surges over year-ago averages by double-digit percent margins among all preschoolers and Moms: +44% among Kids 2-5 (470,000 vs. 327,000), +55% among Boys 2-5 (257,000 vs. 166,000), +32% among Girls 2-5 (213,000 vs. 161,000) and +13% among Women 18-49 (249,000 vs. 220,000).
“Jake and the Never Land Pirates” (M-Su, 8:30 – 8:55 a.m.):
2011 to date, “Jake and the Never Land Pirates” is TV’s No. 1 series among Kids 2-5 (924,000/5.5 rating) and Boys 2-5 (554,000/6.4 rating). In addition, through its first 12 original episodes, “Jake and the Never Land Pirates” is Disney Channel’s No. 1 series of all time among Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49.
- TV’s No. 1 series each week since its premiere, 2011 to date, “Jake and the Never Land Pirates” holds TV’s Top 4 telecasts in Boys 2-5, and 9 of the Top 10 preschool telecasts overall.
About Disney Junior:
The new Disney Junior programming block on Disney Channel reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s animated and live action series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior is available on basic cable in more than 99 million U.S. homes (via a daily block on Disney Channel) and to millions of other viewers on 25 Disney Junior channels (fka Playhouse Disney channels) and free-to-air broadcast partners around the world. It is also seen via subscription video-on-demand and a broadband website, DisneyJunior.com. In 2012 Disney Junior will add a basic cable and satellite channel in the U.S.
Source: NMR, U.S. ratings, DJ to date: 2/14-3/13/11. Disney Junior Hours: M-F, 4:00 a.m. – 2:00 p.m.; SS, 4: a.m. – 9:00 a.m. Year-Ago: 2/15/10-3/14/10.