via press release:
VELOCITY HAS BEST MONTH EVER IN PRIMETIME AMONG KEY DEMOS
–January 2015 Also Marks 32 Consecutive Months of Primetime Gains among Men 25-54–
(Silver Spring, Md.) – January 2015 was Velocity’s best month ever in primetime with significant double-digit increases in ratings and delivery among Households, Persons and Men 25-54 (tie for #1 with February 2014), Persons 2+ and Men 18+. Also in primetime, January marked 32 consecutive months of year-over-year delivery growth among Men 25-54, and 39 consecutive months of year-over-year delivery growth in Persons 2+.
Velocity was the #1 network in all of cable for networks under 70 million households in Men 25-54, Men 18-49 and Men 18+ delivery in January 2015. Across all ad-supported cable networks Velocity climbed 13 spots to #38 (tied with NFL Network, MSNBC, BET and CMT) for Men 25-54, beating competitive networks NBC Sports Network, BBC America and Nat Geo Wild. Velocity was also a top five network on ad-supported cable among Men 18+ in delivery growth.
Primetime gains were driven in part by BARRETT JACKSON LIVE which reached 6.6 million viewers (Live +3 Days). BARRETT-JACKSON LIVE shattered network ratings records to become Velocity’s #1 series among Households, Persons 2+ and Men 18+ in ratings and delivery. The January 13, 16 and 17 broadcasts broke records to become the network’s three highest-rated primetimes, respectively, among Men 25-54. In addition, the first five nights of BARRETT-JACKSON LIVE delivered the five largest audiences ever in primetime for the network among total viewers Persons 2+ and Men 18+.
January 2015 vs. January 2014 Primetime Rating
January 2015 vs. January 2014 Primetime Delivery
*Prime rankings include DSNY and DSJR, but exclude NICK (Jan ‘15 and Jan ‘14), TOON (Jan ‘14) and SOAP (Jan ‘14), for tuning to less than <50% of available hours in Prime.
Source: Nielsen. Live+SD. Time-Period Data for rankings and dayparts, Program data for Program highlights.