via press release:

Last night’s eagerly anticipated episode of Army Wives became the most watched episode ever in the series’ history across several key demos, including 4.8 million Total Viewers, 4.5 million Adults 18+ viewers and 3.4 million Women 18+ viewers. In the moving episode, entitled “On Behalf of a Grateful Nation,” the tribe learned of the death of Jeremy Sherwood (Richard Bryant) while in combat, forcing them to lean on each other more than ever as they cope with the shocking loss of a loved one. With 2.3 million Adults 25-54, this was a season high, as well as the program’s third most watched episode in the demo ever. Last night’s episode also posted season bests in Adults 18-49 (2.2 million viewers), Women 25-54 (1.8 million viewers), Women 18-49 (1.7 million viewers) and Households rating (3.6).

Army Wives is the number one drama on basic cable in 2011 among Women 18-49, Women 25-54 and Adults 18-49. Its March 6 season five debut showed premiere-to-premiere growth in the key demos, including 4.2 million Total Viewers (up 27% from season four debut), 2.0 million Adults 25-54 viewers (+13%); 1.4 million Women 18-49 viewers (+19%); and 1.5 million Women 25-54 viewers (+8%).

Army Wives follows the struggles, dreams and friendships of a diverse group of women – and one man – living with their spouses and families on an active army post. The series stars Kim Delaney, Sally Pressman, Brigid Brannagh, Brian McNamara, Sterling K. Brown, Wendy Davis, Drew Fuller, Terry Serpico and Catherine Bell. Army Wives is produced by ABC Studios for Lifetime Television. Mark Gordon and The Mark Gordon Company’s President of Production, Deborah Spera, along with Jeff Melvoin serve as executive producers. The series is based on the book Army Wives: The Unwritten Code of Military Marriage by Tanya Biank, who serves as a consultant.

Posted by:TV By The Numbers

blog comments powered by Disqus